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Less than two-thirds of all traffic on the network is initiated by humans. The rest of web traffic is attributed to automated algorithms, or bots, some of which are legitimate, but a lot of which is not. Almost a quarter of all web traffic can be attributed to ‘bad bots’ looking to collect data or to cause problems.
The annual report by Imperva on bad bots found that:
- Bad bot activity surveyed in 2019 was at its highest levels ever of 24.1 percent.
- Financial service companies are the biggest targets and need to contend with nearly half of all bad bot activity. Education, IT services, marketplaces, and government also see high levels of bad bot activity.
- Bots have become more sophisticated. Three-quarters of them are classified as Advanced Persistent Bots (APB) and are able to do things like cycle through random IP addresses, mimic human behavior, and enter via anonymous proxy.
How to prevent your site from becoming a target to malicious bots? The Imperva report found that “unfortunately, every site is targeted for different reasons, and usually by different methods, so there is no one-size-fits-all bot solution.”