Access and Feeds

Big Data: Most Businesses are Still on the Sidelines

By Dick Weisinger

Big Data has become a hot topic not only in tech journals and magazines, it’s also a topic that’s been picked up and heavily covered by the popular media, for example, it’s a frequent topic in the Wall Street Journal, Forbes and the New York Times.  The Wall Street Journal, says that Big Data is not just the purview of “companies that already deal in information”, like Amazon, Google and Facebook, but it is something that is being employed across a variety of industry segments, like Caesars Entertainment for HR, Ford Motor and Zynga for Product Development, United Parcel for Operations, and Intercontinental hotels for Marketing.

Many of these articles leave the impression that Big Data is something that is widely used and has already found its way into many or most organizations.

But a recent survey by SAS finds that the perception that there are large numbers of businesses already using Big Data isn’t accurate.  The SAS survey found that just 12 percent of organizations have been able to use Big Data analytics as part of their daily operations.  And only 14 percent said that it is very likely that they will take on Big Data projects by 2014.

The reasons cited by businesses as to why they haven’t yet adopted Big Data include:

  • 21 percent – don’t know enough about it
  • 15 percent – don’t understand the benefits
  • 9 percent – lack support from business

Other ‘concerns’ expressed around Big Data include:

  • Data quality
  • Data accuracy
  • Accessing the right information
  • Reconciling disparate data
  • Timeliness
  • Compliance issues
  • Security issues
  • A company’s “organizational view” of the information
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