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Business Models: Product Roadmap Planning Trumps One-Off Project Plans

By Dick Weisinger

Businesses are re-envisioning how IT is being modeled to support their organizations.  Rather than one-off  projects, businesses instead are developing long-range views based on evolving product road maps.

Kasey Panetta, Brand Content Manager at Gartner, said that “projects tend to happen in business-unit silos, compete with other company projects for resources and only contribute to isolated metrics. Product-centric business models offer quicker business outcomes, improved customer experiences, reduced friction within the organization and more flexibility. All of that results in increased trust across the business as the organization works toward the same goals.”

55 percent of organizations say that they are trying to transition now from being project-based to more-strategically product-centric. The change involves both technical restructuring and also culturally locating the right members into units where they can interact more frequently.  Gartner says that the change requires optimizing the use of resources plus a little innovation, but the results are worth the change.

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