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Enterprise Video Content Management (EVCM): Enterprises Begin to Explore Management of Video

By Dick Weisinger

Enterprise Video Content Management (EVCM) is software that manages uploads, storage and delivery of video on demand in the enterprise.  The software may run either on-premise or as a service.  Management of video content has always been difficult because of the storage and bandwidth size of the data.  Video content is also more difficult to search and automatically extract information from.

But as technology improves and as video transfer becomes ever more commonplace, VCM systems are becoming more common.

Technavios analysts forecast the global online video platform market to grow 14.88% from 2016 to 2020.

Eric Burns, co-founder and CEO of Panopto, said that “video libraries are the future of enterprise knowledge management and information retrieval. In the last year, we’ve seen unprecedented demand for this technology, with high-profile acquisitions, a surge in investment activity, and established cloud giants making late market entries.”

Ron Yekutiel, CEO of Kaltura, said that “video has reached a tipping point, with 59% of enterprises having integrated video into their intranets and 42% having integrated video capabilities into social business platforms. Video helps businesses of all shapes and sizes to meet many of their business goals more easily because it is such a natural tool for any business activity that requires communication or collaboration. Any enterprise that has so far resisted putting in place an enterprise-wide video strategy risks being left behind as their video-fueled competitors start to pull ahead of the pack.”




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