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Immersive IT: Driving the Need to Invest in Future Technologies

By Dick Weisinger

Technology is changing the way that businesses work. IT is no longer just a necessary but unappreciated cog of normal business apparatus. Increasingly, IT is becoming the core component of businesses. Organizations are awakening to the innovation that new technologies are enabling.

Forrester predicts that any barriers that may have separated IT and business groups in the past will be lowered. Businesses will become immersed in new technologies, something Forrester calls the “Immersive IT” effect.

The role of IT in the future will not be strictly defined as it has been in the past. Depending on the project, task or goal, IT will morph to fit the requirements. While IT may no longer be a centralized unit within the organization, it also will not become fully decentralized either. It will change itself based on the expertise, needs and capabilities of the total organization that it works within.

Sharyn Leaver, senior vice president at Forrester, said that “if you are not investing in future technologies, you are automatically saying you are not caring about the future.”

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