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As more members of the workforce are equipped with mobile devices, businesses are rolling out applications to these devices that can connect mobile workers with applications that can query and analyze information, allowing them to gain better business insights. Aberdeen recently funded a study to find out what value businesses are currently deriving from Mobile Business Intelligence.
52 percent of businesses across a wide-range of demographics said that being able to use business intelligence applications from mobile devices would provide their business a distinct advantage. The Aberdeen report found that 43 percent of businesses thought that staff members often lack complete information about their customers when interacting with them remotely and that having access to information from mobile could prove useful.
The report makes the following observations:
- Mobile Business Intelligence is being used by companies now that primarily understand technology. 47 percent of companies that have adopted it are IT vendors or providers.
- Sales teams are the most likely business units to adopt Mobile Business Intelligence. Two-thirds of current adopters are sales workers.
- Businesses that want to adopt of any kind of mobile technology need to seriously consider implementing a Mobile Device Management (MDM) policy as part of their strategy. Without that, there is much greater risk of data loss. Three-quarters of those surveyed said that mobile technologies can’t be considered ‘enterprise grade’ unless properly secured.