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Sometimes the real world is cruel — and expensive and difficult to work in. Businesses are beginning to consider how virtual and augmented reality (AR/VR) can help them achieve goals virtually that might otherwise be impossible to do in the real world.
A survey by CompTIA found that one-fifth of organizations say that they’ve already have had some practical use of either VR or AR technologies. These technologies can make it possible to use virtual assets to achieve a goal, often at lower cost than what it would take to do in the real world. Areas where AR and VR have been most frequently used are for customer engagement and employee training.
Tim Herbert, senior VP at CompTIA, said that “most organizations realize there’s some potential because they saw what happened with Pokémon Go last year, but it’s going to take some time to happen… If you think through some of those use cases, you can see how having some of the new streams of data would be valuable to an organization.”
Gavin Finn, CEO of Kaon, wrote that “as these solutions become more mainstream, in terms of devices and software, they are losing some of their technology focus and beginning to gain a more integrated status as components or features of larger products and solutions. Consumers and B2B buyers, for their part, are developing an awareness of, and even an expectation for, these kinds of experiences when they interact with almost every company.”