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Forrester Research took a hard look at Enterprise 2.0 technologies and products and has made predictions about which they expect to grow and which will wither. To come up with their forecasr, the report considered business value, maturity, and expected future adoption of enterprise Web 2.0 collaboration tools when evaluating the new technolgies.
The report gave thumbs up on social networking tools and internal-facing wikis and view them as being poised to have the biggest impact on enterprise collaboration. The report had less enthusiasm for other technologies though. While blogs are useful, they often lack context and have trouble holding the attention of an enterprise audience. While Forrester found that RSS and Forums were very useful, they were often not used and under appreciated by the enterprise. And finally, podcasts were not considered as having much of a future for the enterprise.
“Web 2.0 collaboration technologies solve problems that enterprises have today, but most companies have not used these tools anywhere near their potential,” said Gil Yehuda, senior analyst, Forrester Research. “This new research illustrates to enterprise users where the smart money is invested and where to place their strategic bets. In the current economic climate, Forrester believes collaboration tools can save enterprises operation costs by getting people and processes together quickly and efficiently.”