{"id":10477,"date":"2021-01-13T16:34:00","date_gmt":"2021-01-14T00:34:00","guid":{"rendered":"https:\/\/formtek.com\/blog\/?p=10477"},"modified":"2020-10-11T17:31:25","modified_gmt":"2020-10-12T01:31:25","slug":"digital-transformation-more-than-brand-alignment-and-a-pretty-website","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/digital-transformation-more-than-brand-alignment-and-a-pretty-website\/","title":{"rendered":"Digital Transformation: More than Brand Alignment and a Pretty Website"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">94 percent of senior business leaders at businesses with $15 million to $200 million say that a top priority for them is Digital Transformation, <a href=\"https:\/\/www.completespec.com\/digital-transformation\/\" data-type=\"URL\" data-id=\"https:\/\/www.completespec.com\/digital-transformation\/\">according to a report by CompleteSpectrum<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is though that when the individual leaders surveyed were asked what they thought that digital transformation meant, the answers varied widely.  Some responses included:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aligning digital presence with brand<\/li><li>Developing an online strategy to generate leads<\/li><li>Automation of digital marketing<\/li><li>Measuring the ROI on digital channels<\/li><li>Revamping the company website to make it more aesthetic<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While those ideas are important, they seem to miss the mark about what digital transformation can really do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what about digitization and the removal of paper?  Automation of workflows and processes?  Better integrating apps to remove siloes and be better able to exchange data.  Interestingly, those ideas weren&#8217;t mentioned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.techtarget.com\/contributor\/Adrian-Bridgwater\" data-type=\"URL\" data-id=\"https:\/\/www.techtarget.com\/contributor\/Adrian-Bridgwater\">Adrian Bridgwater<\/a> at Forbes magazine, <a href=\"https:\/\/www.forbes.com\/sites\/adrianbridgwater\/2019\/10\/25\/the-journey-from-paper-to-digital-process-intelligence\/#706ecdc23344\" data-type=\"URL\" data-id=\"https:\/\/www.forbes.com\/sites\/adrianbridgwater\/2019\/10\/25\/the-journey-from-paper-to-digital-process-intelligence\/#706ecdc23344\">wrote that<\/a> &#8220;marketing people love to call it \u2018digital transformation\u2019, but it might be more accurate to call it digital codification i.e. we\u2019re taking existing elements of business and driving them into a place where we have coded the information in the processes that drive them. 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The problem is though that when the individual leaders surveyed<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/digital-transformation-more-than-brand-alignment-and-a-pretty-website\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-10477","post","type-post","status-publish","format-standard","hentry","category-digital-transformation"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/10477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=10477"}],"version-history":[{"count":1,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/10477\/revisions"}],"predecessor-version":[{"id":10478,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/10477\/revisions\/10478"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=10477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=10477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=10477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}