{"id":11467,"date":"2022-06-03T07:00:00","date_gmt":"2022-06-03T15:00:00","guid":{"rendered":"https:\/\/formtek.com\/blog\/?p=11467"},"modified":"2021-08-30T11:08:38","modified_gmt":"2021-08-30T19:08:38","slug":"internet-of-behaviors-iob-streamlining-user-interactions-but-at-the-expense-of-privacy","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/internet-of-behaviors-iob-streamlining-user-interactions-but-at-the-expense-of-privacy\/","title":{"rendered":"Internet of Behaviors (IoB): Streamlining User Interactions but at the Expense of Privacy"},"content":{"rendered":"\n

The Internet of Behavior (IoB) extends the concept of connecting many devices to the Internet (Internet of Things) to trying to analyze and understand the effect of connected devices on the people. It is a term created by Gartner.<\/a><\/p>\n\n\n\n

We interact increasingly with devices and apps like phones, social media, wearables, PCs, connected home devices, and other electronics. Gartner refers to the stream of data created from these interactions as “digital dust”. The human interaction data collected is primarily used for analyzing buying patterns and demographic interests. At this point, because IoB’s primary objective is to aid with marketing, IoB is sometimes also referred to as the ‘Internet of Business<\/a>‘.<\/p>\n\n\n\n

Some of the goals of IoB are to:<\/p>\n\n\n\n