{"id":12169,"date":"2023-05-09T07:00:00","date_gmt":"2023-05-09T15:00:00","guid":{"rendered":"https:\/\/formtek.com\/blog\/?p=12169"},"modified":"2022-08-04T08:20:00","modified_gmt":"2022-08-04T16:20:00","slug":"artificial-intelligence-marketers-adopt-ai-tools-to-influence","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/artificial-intelligence-marketers-adopt-ai-tools-to-influence\/","title":{"rendered":"Artificial Intelligence: Marketers Adopt AI Tools to Influence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital marketers are adopting artificial intelligence in a big way.  AI is assisting marketers in the following ways, <a href=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/how-artificial-intelligence-will-drive-transformative-change-in-marketing\" data-type=\"URL\" data-id=\"https:\/\/www.gartner.com\/en\/marketing\/insights\/articles\/how-artificial-intelligence-will-drive-transformative-change-in-marketing\">according to Gartner<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Conversational <\/strong>&#8211; Natural Language Processing will be used to create unique directed conversations with customers with both voice and text.<\/li><li><strong>Personal <\/strong>&#8211; Interactions will be personalized and tailored to customer context, intent, and journey stage.<\/li><li><strong>Targeted <\/strong>&#8211; AI will better be used to identify and profile the customer to make sure the messaging is relevant.<\/li><li><strong>Analytics <\/strong>&#8211; Easier-to-use analytics will make analysis more accessible and feature-capable. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gartner predicts that \u201cArtificial intelligence has the potential to transform the practice of marketing in significant ways. AI will power insight, intuition, and scale to help marketers realize the long-held desire of building individualized, contextual relationships with each prospect and customer. Although several years away from being realized by even the most advanced marketers, the long-term effects of AI should not be underestimated.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/mfroggatt\/\" data-type=\"URL\" data-id=\"https:\/\/www.linkedin.com\/in\/mfroggatt\/\">Mike Froggatt<\/a>, Senior Director Analyst at Gartner, <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-08-03-gartner-identifies-four-emerging-technologies-expected-to-have-transformational-impact-on-digital-advertising\" data-type=\"URL\" data-id=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-08-03-gartner-identifies-four-emerging-technologies-expected-to-have-transformational-impact-on-digital-advertising\">said that<\/a> &#8220;in particular, the use of AI is expanding into targeting, measurement, identity resolution, and consent and preference management, and even in some advanced cases, generating creative content with generative AI tools.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fartificial-intelligence-marketers-adopt-ai-tools-to-influence%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fartificial-intelligence-marketers-adopt-ai-tools-to-influence%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/reddit.png\" alt=\"Reddit This\" title=\"Reddit This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a 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AI is assisting marketers in the following ways, according to Gartner: Conversational &#8211; Natural Language Processing will be used to create unique directed conversations with customers with both voice and<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/artificial-intelligence-marketers-adopt-ai-tools-to-influence\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-12169","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/12169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=12169"}],"version-history":[{"count":1,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/12169\/revisions"}],"predecessor-version":[{"id":12170,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/12169\/revisions\/12170"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=12169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=12169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=12169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}