{"id":1379,"date":"2010-07-20T07:00:00","date_gmt":"2010-07-20T15:00:00","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=1379"},"modified":"2010-07-20T07:00:00","modified_gmt":"2010-07-20T15:00:00","slug":"social-media-creating-a-corporate-policy","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/social-media-creating-a-corporate-policy\/","title":{"rendered":"Social Media: Creating a Corporate Policy"},"content":{"rendered":"

As much as some organizations might like to ignore it, Social Media is something which is pervading both our home and business lives, and really can’t be ignored.<\/p>\n

How to go about addressing it? \u00a0Here are nine steps towards formulating a corporate policy around how to deal with Social Media:<\/p>\n

1) \u00a0Determine who’s responsible for social media policy.<\/strong> What person or group in your organization is responsible for determining policy and responding to questions around it? \u00a0Is it you?<\/p>\n

2) \u00a0Clarify your definition of Social Media.<\/strong> The policy that you create should apply to social media, but social media may mean different things to different people. \u00a0 It will undoubtedly include Social Networking sites like FaceBook, LinkedIn and MySpace. \u00a0It also will include microblogging tools like Twitter. \u00a0And blogs and wikis will be included too. \u00a0But what about sites where video and images can be shared like YouTube and Flickr? \u00a0Your definition should be broad enough so that it does not need to be continually revised as Social Media tools evolve.<\/p>\n

3) Who owns what? <\/strong>Which groups within the company will be responsible for managing which social media tools and channels? \u00a0Do some belong to Marketing, others to HR, others to sales, etc. \u00a0And who owns the content, the company or the contributor? \u00a0If a person leaves the company are they allowed to bring any of the content with them that was distributed via social media while they were with the company?<\/p>\n

4)\u00a0Designate Official Content Contributors. <\/strong> Which people will be responsible for making content contributions. \u00a0Who will publicly represent the public face of the company? \u00a0Who will blog, tweet or chat on behalf of the company?<\/p>\n

5) Disclosure.<\/strong> When employees are engaged in Social Media and are not acting as official company contributors, they\u00a0should be aware of the boundaries of what company activities or information can be openly discussed. \u00a0Employees should include their name and the fact that they are not acting as representatives of the company.<\/p>\n

6) Confidential and Off-Limit Material. <\/strong>Make clear what items are considered company confidential and off-limit topics and the fact that this kind of material has no place appearing on social media.<\/p>\n

7) Create rules of etiquette for Social Media. <\/strong> Social Media author and analyst Charlene Li’s list<\/a> of ethical behavior for social media is a good starting point.<\/p>\n

8) Offer Social Media Training. <\/strong> Training ensures that people understand and can use social media tools effectively.<\/p>\n

9) Compare with Other Social Media Policies<\/strong>. \u00a0 Many examples of corporate social media policies can be found here: 123socialmedia.com<\/a> or\u00a0Laurel Paworth<\/a>.<\/p>\n

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As much as some organizations might like to ignore it, Social Media is something which is pervading both our home and business lives, and really can’t be ignored. How to go about addressing it? \u00a0Here are nine steps towards formulating…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

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