{"id":1428,"date":"2010-08-13T07:00:57","date_gmt":"2010-08-13T15:00:57","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=1428"},"modified":"2010-08-13T07:00:57","modified_gmt":"2010-08-13T15:00:57","slug":"social-media-is-it-at-war-with-it","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/social-media-is-it-at-war-with-it\/","title":{"rendered":"Social Media: Is IT at war with SM?"},"content":{"rendered":"

IT is often portrayed as one of the villains in the clashes against employees who demand more social and web 2.0 capabilities in their enterprise software. \u00a0There are thorny issues around security, compliance, data backups, and others. \u00a0IT and executive management are viewed as a conservative lot who are risk-adverse and slow to make changes.<\/p>\n

But the stereotype may not be true, at least not totally true. \u00a0It turns out that IT may be just as fascinated with social media as the non-IT employee. \u00a0Or at least, IT may have as much to gain from using social media as any other group in the enterprise. \u00a0A Forrester report by Nigel Fenwick<\/a> finds that IT productivity can be boosted by using Social Media. \u00a0The report recommends that “CIOs should enthusiastically embrace social media as a means for boosting IT productivity while also giving IT staff the experience needed to support Social Computing initiatives across the enterprise.”<\/p>\n

When IT users of social media tools were polled about how useful they found those tools, as many as 70 percent said they thought that using them improved their productivity, and most of the remaining 30 percent were neutral in their attitude towards the tools. \u00a080 percent thought that social media improved innovation. \u00a078 percent thought that social media was a positive relative to providing good customer service. \u00a0Another result is that social media seems to promote better group dialog. \u00a0People are more apt to ask and answer questions using social media that they would be in a meeting attended by a \u00a0large number of people. \u00a092 percent say that social media has helped them get answers to their questions.<\/p>\n

That’s all good news, and it’s likely a good strategy to turn IT onto the benefits of social media. \u00a0Doing that ensures that IT, as implementers of the technology, are also believers of the usefulness of it.<\/p>\n

\"Digg<\/a><\/div>
\"Reddit<\/a><\/div>
\"Stumble<\/a><\/div>
\"Buzz<\/a><\/div>
\"Vote<\/a><\/div>
\"Share<\/a><\/div>
\"Bookmark<\/a><\/div>
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\"Shout<\/a><\/div>
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\"Bookmark<\/a><\/div>
\"Post<\/a><\/div>
\"Google<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

IT is often portrayed as one of the villains in the clashes against employees who demand more social and web 2.0 capabilities in their enterprise software. \u00a0There are thorny issues around security, compliance, data backups, and others. \u00a0IT and executive…<\/span><\/p>\n

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