{"id":181,"date":"2007-01-18T10:47:42","date_gmt":"2007-01-18T18:47:42","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=181"},"modified":"2007-01-18T10:47:42","modified_gmt":"2007-01-18T18:47:42","slug":"email-enterprise-rss-targets-email-clutter","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/email-enterprise-rss-targets-email-clutter\/","title":{"rendered":"Email: Enterprise RSS Targets email Clutter"},"content":{"rendered":"

While push<\/em> technologies<\/a> of the ’90s failed to take hold, ten years later another technology with similar benefits is gathering steam and is even making in-roads into the enterprise.\u00a0 It is RSS<\/a> — Really Simple Syndication.<\/p>\n

Technically RSS is not ‘push’ since the RSS client needs to poll regularly for updates rather than the server pushing out information to the client as it becomes available, but from a user perspective, the result is similar.\u00a0 RSS aggregator software presents a dashboard of feeds to the user and flags items that have been updated.\u00a0 Instead of having to spend the time browsing to each of your favorite web sites, RSS readers can aggregate and alert you to any changes that happen on those pages and present\u00a0the information\u00a0in a single location.<\/p>\n

Forrester’s research shows that RSS has a loyal following, but that only 2 percent of web users are consuming RSS feeds and that more than half of that number are users under 40 years old.\u00a0<\/p>\n

Forrester attributes<\/a> slow overall adoption of RSS by ‘average’ Internet users to the fact that it is a technology that hasn’t been packaged well.\u00a0 ‘RSS’ sounds too geeky and unapproachable to many users.\u00a0 And the ‘Orange Button’ that defines the URL for the RSS feed doesn’t help.\u00a0 Click on\u00a0that Orange Button and\u00a0you are\u00a0presented with a page of color-coded XML code — something many people don’t want to deal with.<\/p>\n

But the RSS geek factor may shrink in 2007, especially because of Microsoft.\u00a0\u00a0Microsoft’s Outlook 2007 email client integrates support of RSS feeds into the Outlook dashboard — RSS feeds can be organized as Outlook folders.\u00a0 And Outlook isn’t alone.\u00a0 Microsoft’s Sharepoint Server 2007 and IBM Lotus Notes Domino 8 will all provide RSS support.<\/p>\n

What does this mean for the enterprise?\u00a0 RSS feeds have the potential to redirect the flood of information that today is flowing into email inboxes into a spam-free, much more targeted, self-organizing\u00a0stream of information.\u00a0\u00a0It provides a channel of specialized information that users can tune into for keeping up to date.\u00a0\u00a0<\/p>\n

Within the enterprise, RSS feeds can support collaboration among members on a project team.\u00a0 RSS project feeds can be used to summarize project progress and status.\u00a0 Feeds can also provide a much simpler and efficient process for distributing and circulating report information.<\/p>\n

\"Digg<\/a><\/div>
\"Reddit<\/a><\/div>
\"Stumble<\/a><\/div>
\"Buzz<\/a><\/div>
\"Vote<\/a><\/div>
\"Share<\/a><\/div>
\"Bookmark<\/a><\/div>
\"Kick<\/a><\/div>
\"Shout<\/a><\/div>
\"Share<\/a><\/div>
\"Bookmark<\/a><\/div>
\"Post<\/a><\/div>
\"Google<\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

While push technologies of the ’90s failed to take hold, ten years later another technology with similar benefits is gathering steam and is even making in-roads into the enterprise.\u00a0 It is RSS — Really Simple Syndication. Technically RSS is not…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,13],"tags":[],"class_list":["post-181","post","type-post","status-publish","format-standard","hentry","category-content-management","category-enterprise-content-management"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/181\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}