{"id":2055,"date":"2011-04-22T07:00:10","date_gmt":"2011-04-22T15:00:10","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=2055"},"modified":"2011-04-22T07:00:10","modified_gmt":"2011-04-22T15:00:10","slug":"content-management-video-data-in-the-enterprise","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/content-management-video-data-in-the-enterprise\/","title":{"rendered":"Content Management: Video Data in the Enterprise"},"content":{"rendered":"

Video is increasingly being used in the enterprise. \u00a0Many organizations have used video for training and conferencing for some time, but now video is being applied for building knowledge libraries. \u00a0Already 45 percent of enterprise employees report that their organizations are using video, and another 44 percent say that they are planning to enable IP video<\/a> for internal use, based on a report <\/a>from Forrester Research, written by Leslie Owens<\/a>. \u00a0Forrester found that video content is 53 times more likely to be ranked higher in search results compared to non-video content covering the same topic.<\/p>\n

The main benefit of using video in the workplace is the ability to more effectively communicate ideas both internally and externally. \u00a0But, in terms of data management, the use of video can be a challenging medium. \u00a0Unstructured data is notorious for being difficult to organize and successfully manage, and among unstructured data types, video is perhaps the most unwieldy. \u00a0Compared to text-based content, video is less searchable, and it\u00a0occupies multiple orders of magnitude more in size versus content in any another format that describes the \u00a0same concept. \u00a0 The result is that video can eat up large amounts of storage and network bandwidth; it is difficult to organize; it is difficult to search.<\/p>\n

Despite the challenges, as a tool for communication and education, video is very compelling. \u00a0Another Forrester report on video in the enterprise<\/a>, written by Phillip Karcher and published in January, came to the conclusion that “although video hasn’t yet taken hold as the way we communicate or work, it will play an important role in connecting the increasingly distributed workforce.”<\/p>\n

Today’s workforce isn’t ready just yet to accept video though. \u00a0Forrester found that as many as 72 percent of staff workers would prefer not to use video at work. \u00a0The adoption of video may require a change in culture. \u00a0It also means that the right tools must be in place so that video can be found and delivered in an efficient way. \u00a0The remaining people who are anxious to be able to use it at work, can envision using it for brainstorming, distance learning and every day internal communications.<\/p>\n

To combat the difficulty in searching videos, a move to incorporate transcripts, metadata and tagging systems are being developed. \u00a0Forrester’s Owens said “videos don\u2019t describe themselves, they need to be transcribed, and the quality of the video and audio varies a lot and some aren\u2019t recorded well.” \u00a0 Making video searchable, synchronizing the frames of a video with a transcript and keywords \u00a0is a tedious process. \u00a0Solving the searchability problem may be the final hurdle that needs to be \u00a0cleared before video becomes more widely accepted.<\/p>\n

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Video is increasingly being used in the enterprise. \u00a0Many organizations have used video for training and conferencing for some time, but now video is being applied for building knowledge libraries. \u00a0Already 45 percent of enterprise employees report that their organizations…<\/span><\/p>\n

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