{"id":2251,"date":"2011-07-18T07:00:49","date_gmt":"2011-07-18T15:00:49","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=2251"},"modified":"2011-07-18T07:00:49","modified_gmt":"2011-07-18T15:00:49","slug":"collaboration-measuring-the-benefits-of-collaboration","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/collaboration-measuring-the-benefits-of-collaboration\/","title":{"rendered":"Collaboration: Measuring the Benefits of Collaboration"},"content":{"rendered":"

Can the ROI be measured for the use of Collaboration, Web 2.0 and Social Media tools in the enterprise? \u00a0A report from the McKinsey Global Institute<\/a> says ‘Yes’ and they try to back up their claim with data. \u00a0Companies that adopt web technology tools are market leaders and have a bigger market share and higher product margins. \u00a0McKinsey is calling this new breed of company the Networked Enterprise<\/em>. \u00a0It is a company that intensively uses technology to enable collaboration between employees, customers, partners and suppliers.<\/p>\n

To support their claims, McKinsey has been polling organizations with surveys over the last four years as to how they use technology for communication and collaboration and what those companies perceive as the benefits of those tools. \u00a0McKinsey’s findings are very consistent with other reports and many people’s suspicions about the benefits of collaborative tools. \u00a0The report talks of ‘measurable benefits’ and enumerates many of those cited by respondents to their survey.<\/p>\n

McKinsey categorizes the list of potential and perceived benefits into those that benefit the internal workings of the organization, those that are useful for interacting with customers, and those benefits that can result through collaboration with external partners and suppliers. \u00a0But measuring the actual ROI of using Collaboration and Web 2.0 technologies still remains elusive. \u00a0While McKinsey’s list of benefits is a good one, there is no direct attempt to quantitatively measure any of the benefits.<\/p>\n

For example, the report cites 1598 respondents identifying the following benefits:<\/p>\n