{"id":2278,"date":"2011-08-11T07:00:25","date_gmt":"2011-08-11T15:00:25","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=2278"},"modified":"2011-08-11T07:00:25","modified_gmt":"2011-08-11T15:00:25","slug":"data-virtualization-better-than-integration-by-etl-or-data-warehouses","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/data-virtualization-better-than-integration-by-etl-or-data-warehouses\/","title":{"rendered":"Data Virtualization: Better than Integration by ETL or Data WareHouses"},"content":{"rendered":"<p>By now you&#8217;ve heard of virtualization when applied to servers. \u00a0Server virtualization is the primary enabling technology for cloud computing. \u00a0<a title=\"Forrester Research Report on Data virtualization\" href=\"http:\/\/www.forrester.com\/rb\/Research\/data_virtualization_reaches_critical_mass\/q\/id\/59322\/t\/2\" target=\"_blank\">Forrester Research<\/a> and others are now talking about another kind of virtualization that has potential to further transform IT operations &#8212; data virtualization.<\/p>\n<p>Data virtualization is a single interface for accessing data that originates from many different application and storage locations. \u00a0 The underlying data may be stored on different servers and storage devices, each of which may be exposed by different access methods, APIs or query languages. \u00a0Data virtualization can aggregate and combine data from the many different sources and can process and transform it so that it can be consistently accessed. \u00a0Data virtualization technology can form the core of data integration, business intelligence, service-oriented architecture data services, cloud computing, master data management and enterprise search initiatives.<\/p>\n<p>The Forrester report finds that Data Virtualization is becoming increasingly popular and it competes well against traditional techniques used for data integration. \u00a0Data integration based on techniques like ETL (extract\/transform\/load) and data warehousing (DB consolidation) are often slow, complex, expensive and result in the loss of some information.<\/p>\n<p>Forrester finds like less than 20 percent of IT organizations have adopted some form of data virtualization, but it expects that number to grow rapidly over the next 18 to 36 months. \u00a0<a title=\"Brian Hopkins on Data virtualization\" href=\"http:\/\/blogs.forrester.com\/brian_hopkins\" target=\"_blank\">Brian Hopkins<\/a>, author of the Forrester report, said that &#8220;we expect this market attitude to change as technology advancement, more third-party integration, and new usage patterns lead to increasing awareness of data virtualisation\u2019s potential.&#8221;<\/p>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/reddit.png\" alt=\"Reddit This\" title=\"Reddit This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.stumbleupon.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/stumbleupon.png\" alt=\"Stumble Now!\" title=\"Stumble Now!\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/buzz.yahoo.com\/buzz?targetUrl=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F&amp;headline=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/yahoo_buzz.png\" alt=\"Buzz This\" title=\"Buzz This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.dzone.com\/links\/add.html?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/dzone.png\" alt=\"Vote on DZone\" title=\"Vote on DZone\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.facebook.com\/sharer.php?t=&amp;u=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/facebook.png\" alt=\"Share on Facebook\" title=\"Share on Facebook\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/delicious.com\/save?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/delicious.png\" alt=\"Bookmark this on Delicious\" title=\"Bookmark this on Delicious\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.dotnetkicks.com\/kick\/?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/dotnetkicks.png\" alt=\"Kick It on DotNetKicks.com\" title=\"Kick It on DotNetKicks.com\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/dotnetshoutout.com\/Submit?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/dotnetshoutout.png\" alt=\"Shout it\" title=\"Shout it\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F&amp;title=&amp;summary=&amp;source=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/linkedin.png\" alt=\"Share on LinkedIn\" title=\"Share on LinkedIn\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.technorati.com\/faves?add=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/technorati.png\" alt=\"Bookmark this on Technorati\" title=\"Bookmark this on Technorati\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/twitter.com\/home?status=Reading+https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/twitter.png\" alt=\"Post on Twitter\" title=\"Post on Twitter\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.google.com\/buzz\/post?url=https%3A%2F%2Fformtek.com%2Fblog%2Fdata-virtualization-better-than-integration-by-etl-or-data-warehouses%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/google_buzz.png\" alt=\"Google Buzz (aka. Google Reader)\" title=\"Google Buzz (aka. Google Reader)\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>By now you&#8217;ve heard of virtualization when applied to servers. \u00a0Server virtualization is the primary enabling technology for cloud computing. \u00a0Forrester Research and others are now talking about another kind of virtualization that has potential to further transform IT operations<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/data-virtualization-better-than-integration-by-etl-or-data-warehouses\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,36],"tags":[],"class_list":["post-2278","post","type-post","status-publish","format-standard","hentry","category-big-data","category-technology"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/2278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=2278"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/2278\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=2278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=2278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=2278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}