{"id":2285,"date":"2011-07-27T07:00:23","date_gmt":"2011-07-27T15:00:23","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=2285"},"modified":"2011-07-27T07:00:23","modified_gmt":"2011-07-27T15:00:23","slug":"green-clouds","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/green-clouds\/","title":{"rendered":"Green Clouds:  The Efficiencies of Cloud Computing"},"content":{"rendered":"<p>Cloud computing has the potential to be more environmentally friendly than existing data centers. \u00a0<a title=\"Doug Washburn\" href=\"http:\/\/www.forrester.com\/rb\/analyst\/doug_washburn\" target=\"_blank\">Doug Washburn <\/a>and <a title=\"Lauren Nelson, Forrester\" href=\"http:\/\/www.linkedin.com\/pub\/lauren-nelson\/10\/203\/864\" target=\"_blank\">Lauren Nelson<\/a>, analysts at <a title=\"Forrester Research\" href=\"http:\/\/www.forrester.com\/rb\/Research\/cloud_computing_helps_accelerate_green_it\/q\/id\/58938\/t\/2?src=RSS_2&amp;cm_mmc=Forrester-_-RSS-_-Document-_-11\" target=\"_blank\">Forrester Research<\/a>, recently identified at least three ways that cloud computing can be considered as more &#8216;green&#8217; than traditional data centers:<\/p>\n<ul>\n<li>Lower Energy Costs<\/li>\n<li>Fewer Carbon Emissions<\/li>\n<li>Reduced Electronic Waste<\/li>\n<li>More Efficient Server Utilization &#8212; Use only what you need, when you need it<\/li>\n<\/ul>\n<p>By using server virtualization, cloud computing centers can consolidate into a single location servers that are highly shared and well utilized. \u00a0The result is that fewer total servers are needed. \u00a0In additional, cloud computing providers, whose main business is to efficiently manage their data center, are highly motivated to seek out and deploy efficiencies for achieving cost savings.<\/p>\n<p>Traditional data centers located within and managed by a single organization tend to often still use out-dated server machines with poor energy efficiencies. \u00a0In fact, \u00a0e<a title=\"Eweek and energy efficiencies\" href=\"http:\/\/www.eweekeurope.co.uk\/news\/forrester-the-cloud-is-inherently-green-33331\" target=\"_blank\">Week <\/a>reports that in the UK as many as 40 percent of traditional data centers are using old equipment with Power Usage Effectiveness (PUE) ratings ranging from 3-7, a measure that means that up to 7 watts of electricity are wasted for every one watt of electricity is actually used by servers for computing. \u00a0Most newer data centers have PUE ratings closer to 1.2.<\/p>\n<p>But the Forrester report suggests that cloud computing data centers can still do more. \u00a0The emphasis on &#8216;green&#8217; by cloud computing data centers to date has focused almost exclusively on energy savings. \u00a0There are other areas where cloud data centers can be more &#8216;green&#8217;. \u00a0In particular, the report identifies the management of e-waste as one area where cloud computing data centers can be more efficient. \u00a0The report also suggests that companies with portfolios of data centers can also more efficiently measure and manage energy use across the different locations to determine when and where computing jobs can be most efficiently run.<\/p>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fgreen-clouds%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fgreen-clouds%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" 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