{"id":2497,"date":"2011-10-25T07:00:48","date_gmt":"2011-10-25T15:00:48","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=2497"},"modified":"2011-10-25T07:00:48","modified_gmt":"2011-10-25T15:00:48","slug":"saas-groundswell-of-cloud-adoption-by-smbs","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/saas-groundswell-of-cloud-adoption-by-smbs\/","title":{"rendered":"SaaS:  Groundswell of Cloud Adoption by SMB&#039;s"},"content":{"rendered":"<p>New<a title=\"AMI Partner research data on SaaS CRM\" href=\"http:\/\/www.ami-partners.com\/index.php?target=news&amp;mode=details&amp;news_id=233\" target=\"_blank\"> research data<\/a> from <a title=\"AMI Partners\" href=\"http:\/\/www.ami-partners.com\/\" target=\"_blank\">AMI-Partners<\/a> shows that as many as 570, 000<a title=\"Wikipedia on Small and Medium Sized Business\" href=\"http:\/\/en.wikipedia.org\/wiki\/Small_and_medium_enterprises\" target=\"_blank\"> SMB<\/a>&#8216;s (Small and Medium Sized Businesses) are currently using a SaaS-based CRM solution. \u00a0What&#8217;s more, the AMI report expects that the SaaS CRM market in the SMB segment will experience &#8220;double-digit&#8221; growth over the next five years. \u00a0By mid-2013, SaaS CRM spending will surpass the spending made by SMB companies on traditional on-premise CRM software. \u00a0During this time, the report expects that spending on on-premise CRM software will remain constant. \u00a0And by 2015, AMI expects the SMB SaaS CRM market to have tripled.<\/p>\n<p>570, 000 is a fairly big number. \u00a0Let&#8217;s consider the total number of SMB&#8217;s in the US. \u00a0While the definition of an SMB varies by industry, the <a title=\"Definition of an SMB\" href=\"http:\/\/www.sba.gov\/sites\/default\/files\/Size_Standards_Table.pdf\" target=\"_blank\">US Small Business Administration typically defines an SMB<\/a> as a business with less than 500 employees. \u00a0Based on <a title=\"US Census data on SMBs\" href=\"http:\/\/www.census.gov\/econ\/smallbus.html\" target=\"_blank\">US Census data from 2008<\/a>, there are about 5.3 million companies in the United States with at least 1 employee and less than 500 employees, of which 3.6 million are companies that have less than 10 employees. \u00a0The AMI report numbers imply that more than a tenth of all SMB&#8217;s in the US are currently using SaaS-based CRM, and that number may reach 30 percent by 2015.<\/p>\n<p>The AMI report mentions three reasons why SMB&#8217;s are moving towards SaaS and cloud services:<\/p>\n<ul>\n<li>Small companies are increasingly using broadband and employees are increasingly using mobile devices<\/li>\n<li>Small companies view the price model and software capabilities of cloud services to be attractive<\/li>\n<li>Small companies have been exposed to the cloud from massive amounts of marketing and media coverage<\/li>\n<\/ul>\n<p>Small companies are also trying to incorporate social media to be able to better communicate with their customers. \u00a0<a title=\"Jacqueline Atkinson\" href=\"http:\/\/www.linkedin.com\/pub\/jacqueline-atkinson\/8\/773\/a86\" target=\"_blank\">Jacqueline Atkinson<\/a>, research partner at AMI, said that &#8220;customer engagement on social networking sites is driving SMBs to pay closer attention to their social communities. But it is the influence of the cloud that affects their decision to adopt more advanced customer solutions. \u00a0Such market trends are creating the right conditions for the integration of social media with CRM applications for enhanced interactions with customers. In fact, U.S. SMB CRM users are a third more likely to engage in social media activities for business than firms who do not use CRM.&#8221;<\/p>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fsaas-groundswell-of-cloud-adoption-by-smbs%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fsaas-groundswell-of-cloud-adoption-by-smbs%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/reddit.png\" alt=\"Reddit This\" title=\"Reddit This\" \/><\/a><\/div><div 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Google Reader)\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>New research data from AMI-Partners shows that as many as 570, 000 SMB&#8216;s (Small and Medium Sized Businesses) are currently using a SaaS-based CRM solution. \u00a0What&#8217;s more, the AMI report expects that the SaaS CRM market in the SMB segment<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/saas-groundswell-of-cloud-adoption-by-smbs\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,36],"tags":[],"class_list":["post-2497","post","type-post","status-publish","format-standard","hentry","category-saas","category-technology"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/2497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=2497"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/2497\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=2497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=2497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=2497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}