{"id":3110,"date":"2012-07-20T07:00:46","date_gmt":"2012-07-20T15:00:46","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=3110"},"modified":"2012-07-20T07:00:46","modified_gmt":"2012-07-20T15:00:46","slug":"big-data-small-companies-more-aggressive-in-adoption-of-big-data","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/big-data-small-companies-more-aggressive-in-adoption-of-big-data\/","title":{"rendered":"Big Data: Small Companies More Aggressive in Adoption of Big Data"},"content":{"rendered":"<p>Small companies see opportunities in Big Data. \u00a0A recent\u00a0<a href=\"http:\/\/www.sap.com\/corporate-en\/press.epx?PressID=19188\" target=\"_blank\">survey of SMEs by SAP<\/a> finds that 76 percent have plans for using Big Data and analytics. \u00a070 percent of SMEs making investment in Big Data initiatives expect to be able to achieve a return on their investment within the first year.<\/p>\n<div>\n<div>Benefits that can be derived from Big Data include:<\/div>\n<div>\n<ul>\n<li>More efficient business operations (59 percent)<\/li>\n<li>Improved sales (54 percent)<\/li>\n<li>Lower IT costs (50 percent)<\/li>\n<li>Greater agility (48 percent)<\/li>\n<li>Improved ability to attract and retain customers (46 percent)<\/li>\n<\/ul>\n<\/div>\n<div><a href=\"http:\/\/www.linkedin.com\/pub\/dir\/Steve\/Lucas\" target=\"_blank\">Steve Lucas<\/a>, executive vice president and general manager of database and technology for SAP,\u00a0<a href=\"http:\/\/www.prnewswire.com\/news-releases\/small-and-midsize-companies-look-to-make-big-gains-with-big-data-according-to-recent-poll-conducted-on-behalf-of-sap-160364375.html\" target=\"_blank\">said<\/a> that &#8220;Big data is the unprecedented growth and convergence of social, device, equipment and corporate data. There is an incredible amount of noise being created and without a strategy, companies will get lost in the noise. 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