{"id":3211,"date":"2012-09-04T07:00:33","date_gmt":"2012-09-04T15:00:33","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=3211"},"modified":"2012-09-04T07:00:33","modified_gmt":"2012-09-04T15:00:33","slug":"cloud-computing-marketplaces-emerge-for-brokering-cloud-and-saas-solutions","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/cloud-computing-marketplaces-emerge-for-brokering-cloud-and-saas-solutions\/","title":{"rendered":"Cloud Computing: Marketplaces Emerge for Brokering Cloud and SaaS Solutions"},"content":{"rendered":"

Where to get started with cloud computing? \u00a0Tracking down the large number of solutions available from a variety of vendors can be daunting. \u00a0A cloud marketplace may be what you’re looking for. \u00a0A cloud marketplace acts as a broker and offers a large number of cloud solutions from different vendors in a single one-stop location. \u00a0A marketplace simplifies things for customers when locating and dealing with multiple cloud vendors and, from the vendor perspective, it provides a marketing channel, a useful channel to small and mid-sized cloud vendors.<\/p>\n

Cloud marketplaces aren’t anything new — actually\u00a0Salesforce.com’s AppExchange<\/a> and the Google Apps Marketplace<\/a> have been around for a while — but the latest generation of marketplaces have evolved in terms of their capabilities. \u00a0Early marketplaces were directory listings of applications and existed more as a referral tool. \u00a0But marketplaces have now evolved to provide more comprehensive functionality.<\/p>\n

One example of the new generation of cloud marketplaces is the\u00a0Cloud Tools Marketplace<\/a>, a collaboration between AppDirect <\/a>and RackSpace<\/a> that launched in July. \u00a0Users of Cloud Tools can subscribe to any of the Infrastructure-as-a-Service (IaaS) services offered on the marketplace. \u00a0Services are available from cloud management vendors like enStratus, RightScale and ScaleXtreme; monitoring and reporting tools from Cloudability and New Relic; SaaS security capability from CloudPassage, Dome9 and Still Secure; and email from SendGrid. \u00a0Customers sign up once with Cloud Tools and receive a single bill that aggregates the services provided from each of the services which the customer subscribes to.<\/p>\n

Daryl Plummer<\/a>, chief analyst at Gartner, said that “Brokering a full cloud ecosystem with marketplaces and catalogs for sets of cloud services is a critical necessity for cloud growth and the generation of long-term revenue. Doing this while also enabling a platform for service enablement, integration and unification of services from enterprises, partners and cloud providers increases the value proposition.”<\/p>\n

Other examples of cloud marketplaces include\u00a0Jamcracker<\/a>,\u00a0Parallels<\/a>, and ComputeNext<\/a>. \u00a0Jamcracker has had some success with sales into IT and\u00a0telecommunications companies<\/a>, Parallels has been working with resellers and distributors, and ComputeNext is selling<\/a> into the IaaS space.<\/p>\n

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Where to get started with cloud computing? \u00a0Tracking down the large number of solutions available from a variety of vendors can be daunting. \u00a0A cloud marketplace may be what you’re looking for. \u00a0A cloud marketplace acts as a broker and…<\/span><\/p>\n

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