{"id":3264,"date":"2012-09-28T07:00:14","date_gmt":"2012-09-28T15:00:14","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=3264"},"modified":"2012-09-28T07:00:14","modified_gmt":"2012-09-28T15:00:14","slug":"big-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/big-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience\/","title":{"rendered":"Big Data: Businesses Clamor For Big Data Tools to Improve their Customer Experience"},"content":{"rendered":"<p>Big companies are adopting Big Data, or at least checking it out to see whether or not there&#8217;s something that they can gain from it. \u00a0A study by <a title=\"New Vantage Partners study on Big Data\" href=\"http:\/\/www.newvantage.com\/pdf\/One%20Page%20ExecSum.pdf\" target=\"_blank\">NewVantage Partners<\/a> surveyed some of the largest American companies and found that 85 percent of them are using or have plans to try to use Big Data. \u00a0Some of the \u00a0organizations in the New Vantage survey include American Express, Bank of America, CitiGroup, General Electric (GE), and the U.S. Department of Defense.<\/p>\n<p>Consider some of the main findings of New Vantage Partners report:<\/p>\n<ul>\n<li>The top reason why these organizations say that they are interested in Big Data is<em> to be able to get better insight into their customers and to be able to improve the customer experience.<\/em><\/li>\n<li>Big Data initiatives are typically now running across more than a single line of business and that is making the management of data projects more difficult<\/li>\n<li>Organizations say it&#8217;s not so much that there are large volumes of data, but data analysis is complicated by the growing variety, the increasing number of data sources and different data types<\/li>\n<li>Most organizations say that they lack individuals with the right skill sets to be able to manage their data and analytics initiatives. \u00a070 percent want to hire data scientists but are not able to locate the talent.<\/li>\n<\/ul>\n<p>The <a title=\"Edgell Knowledge Network on Big Data\" href=\"http:\/\/apparel.edgl.com\/reports\/EKN-s-State-of-the-Industry-Research-Series--Big-Data-in-Retail81871\" target=\"_blank\">Edgell Knowledge Network<\/a> also ran a survey on Big Data, but one that focused on the apparel industry. \u00a0The report echoes many of the same findings:<\/p>\n<ul>\n<li>80 percent of businesses are aware of Big Data. \u00a060 percent said that they had a strategy in place for dealing with Big Data<\/li>\n<li>A key advantage of Big Data in retail is the ability for retailers to better personalize their products, advertising and customer service<\/li>\n<li>Organizations expect that Big Data can most positively affect their marketing, merchandising and multi-channel groups<\/li>\n<li>46 percent said that the data volumes involved with Big Data is what makes it challenging, while 34 percent said the data variety is the challenging part. \u00a020 percent said the frequency that data changes is the most challenging.<\/li>\n<li>Only 47 percent said that they had the right skills to understand how to apply Big Data to their business<\/li>\n<\/ul>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/reddit.png\" alt=\"Reddit This\" title=\"Reddit This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.stumbleupon.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/stumbleupon.png\" alt=\"Stumble Now!\" title=\"Stumble Now!\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/buzz.yahoo.com\/buzz?targetUrl=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F&amp;headline=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/yahoo_buzz.png\" alt=\"Buzz This\" title=\"Buzz This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.dzone.com\/links\/add.html?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/dzone.png\" alt=\"Vote on DZone\" title=\"Vote on DZone\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.facebook.com\/sharer.php?t=&amp;u=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/facebook.png\" alt=\"Share on Facebook\" title=\"Share on Facebook\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/delicious.com\/save?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/delicious.png\" alt=\"Bookmark this on Delicious\" title=\"Bookmark this on Delicious\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.dotnetkicks.com\/kick\/?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/dotnetkicks.png\" alt=\"Kick It on DotNetKicks.com\" title=\"Kick It on DotNetKicks.com\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/dotnetshoutout.com\/Submit?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/dotnetshoutout.png\" alt=\"Shout it\" title=\"Shout it\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F&amp;title=&amp;summary=&amp;source=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/linkedin.png\" alt=\"Share on LinkedIn\" title=\"Share on LinkedIn\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.technorati.com\/faves?add=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/technorati.png\" alt=\"Bookmark this on Technorati\" title=\"Bookmark this on Technorati\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/twitter.com\/home?status=Reading+https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/twitter.png\" alt=\"Post on Twitter\" title=\"Post on Twitter\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.google.com\/buzz\/post?url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/google_buzz.png\" alt=\"Google Buzz (aka. Google Reader)\" title=\"Google Buzz (aka. Google Reader)\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Big companies are adopting Big Data, or at least checking it out to see whether or not there&#8217;s something that they can gain from it. \u00a0A study by NewVantage Partners surveyed some of the largest American companies and found that<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/big-data-businesses-clamor-for-big-data-tools-to-improve-their-customer-experience\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3264","post","type-post","status-publish","format-standard","hentry","category-big-data"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/3264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=3264"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/3264\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=3264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=3264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=3264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}