{"id":3329,"date":"2012-10-23T07:00:56","date_gmt":"2012-10-23T15:00:56","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=3329"},"modified":"2012-10-23T07:00:56","modified_gmt":"2012-10-23T15:00:56","slug":"cloud-computing-vendor-churn-complicates-cloud-landscape","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/cloud-computing-vendor-churn-complicates-cloud-landscape\/","title":{"rendered":"Cloud Computing: Vendor Churn Complicates Cloud Landscape"},"content":{"rendered":"<p>Cloud computing is currently experiencing phenomenal growth, and by some estimates, the growth rate in the cloud market \u00a0is four to five times higher than the growth of spending on traditional software. \u00a0<a title=\"IDC cloud estimates and predictions for 2012\" href=\"http:\/\/cdn.idc.com\/research\/Predictions12\/Main\/downloads\/IDCTOP10Predictions2012.pdf\" target=\"_blank\">IDC estimates<\/a> that this year cloud service revenues will exceed $36 billion, up over 28 percent from last year. \u00a0About two-thirds of that is spending on SaaS and one quarter is on infrastructure or IaaS.<\/p>\n<p>While overall the cloud market is robust, many vendors are finding the new IT landscape in the cloud to be a challenging one, particularly existing vendors. \u00a0Competition is fierce as the market is awash in startups and new vendors. \u00a0Migrating to the cloud is also requiring many vendors to retool and rewrite much of their existing software. \u00a0Vendors are finding that they also need to retrain and restaff in order to acquire the right talent and skill sets for effectively developing for and deploying to the cloud. \u00a0And a further complication for existing vendors is a reluctance to move to the cloud because of a worry of the potential that a cloud version of their product could cannibalize their existing business with lower pricing.<\/p>\n<p>Vendor challenges are likely to equate to customer headaches. \u00a0IDC estimates that 30 percent of today&#8217;s cloud vendors will be out of business by 2015. \u00a0The IDC report says this is likely because the cloud market &#8220;is a relatively new one with many players entering and leaving the playing field. Therefore, it is imperative for CIOs to ensure due diligence when selecting a cloud service provider.&#8221;<\/p>\n<p><a title=\"Chris Morris bio\" href=\"au.linkedin.com\/pub\/chris-morris\/1\/13b\/86\" target=\"_blank\">Chris Morris<\/a>, vice president at IDC for for Asia\/Pacific cloud services and computing research, told <a title=\"SearchCloudProvider.com quote\" href=\"http:\/\/itknowledgeexchange.techtarget.com\/cloud-provider\/idc-30-of-cloud-providers-will-go-out-of-business-by-2015\/\" target=\"_blank\">SearchColudProvider.com<\/a> that &#8220;those 30% [of vendors] which fall from view will likely be replaced by at least that many new entrants. 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