{"id":3787,"date":"2013-06-04T07:00:48","date_gmt":"2013-06-04T15:00:48","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=3787"},"modified":"2013-06-04T07:00:48","modified_gmt":"2013-06-04T15:00:48","slug":"enterprise-software-complexities-of-software-licensing","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/enterprise-software-complexities-of-software-licensing\/","title":{"rendered":"Enterprise Software: Complexities of Software Licensing"},"content":{"rendered":"<p>Technologies like cloud, virtualization and mobile are raising issues and forcing change in the area of software licensing. \u00a0In today&#8217;s world licensing can be complex, particularly because so many software license agreements are still written for the world of single devices.<\/p>\n<p>Changes in both the way that IT staff and end users interact with software has made the tracking of software usage complex. \u00a0The way that users interact with software has changed dramatically over the last ten years &#8212; it&#8217;s not uncommon now for a single user to use a smartphone, laptop, tablet and desktop for interacting with a single software product. \u00a0Users have also become comfortable with using both business-issued and their own personal devices. \u00a0On the IT side, the ease with which new virtualized environments can be duplicated, set up and rolled out, is putting severe strains on managing the compliance with software licensing terms.<\/p>\n<p>&#8220;Indirect access&#8221; is one example where business software licensing terms can be sticky. \u00a0Alex Woodie of the Register wrote that &#8220;SAP defines indirect access as occurring when a user or product accesses data stored in the customer&#8217;s SAP system through a third-party interface&#8230; It may surprise customers to find they don&#8217;t have the freedom to use their data in any way they like without paying SAP for the privilege, but that&#8217;s likely because they didn&#8217;t carefully read their licence agreement&#8230;While customers own their own data, it can be difficult to determine how many licences would be required for all downstream consumers of that data.&#8221;<\/p>\n<p>Both <a title=\"IDC licensing report\" href=\"http:\/\/www.softsummit.com\/library\/presentations\/2012\/Regional-Briefings-2012-Key-Trends-Software-Licensing-Pricing.pdf\" target=\"_blank\">IDC <\/a>and <a title=\"Gartner on Software Audit increases\" href=\"http:\/\/www.gartner.com\/id=1906816\" target=\"_blank\">Gartner <\/a>report that software vendors have gotten to be much more aggressive in making sure that businesses are staying within the bounds of the license terms for the software that they&#8217;ve paid for. \u00a0Users that break the terms of the agreement are often subject to stiff penalties. \u00a0<a title=\"Software license audits.\" href=\"http:\/\/www.itjungle.com\/fhs\/fhs121112-story05.html\" target=\"_blank\">Very large enterprises are the most common target of an audit<\/a>, and fees from non-compliance have been as large as $1 to $10 million.<\/p>\n<p>Some vendors are aggressively changing their models for licensing to adopt to more closely match the way that businesses and users interact with software, but many or most vendors are still lagging in making updates to the terms of their license agreements.<\/p>\n<p>Adobe is an example of a vendor that is changing. \u00a0Adobe is moving it&#8217;s shrink-wrapped product line to a cloud-only set of services. \u00a0Two million users have signed up for Adobe&#8217;s Creative Cloud since it launched in April 2012. \u00a0Adobe plans to quit selling perpetual licenses and plans no further feature updates to its desktop software. \u00a0Scott Morris, Adobe&#8217;s senior marketing director, <a title=\"Adobe Creative Cloud\" href=\"http:\/\/www.macworld.com\/article\/2037034\/adobe-scraps-software-licenses-in-favor-of-cloud-subscription-scheme-for-creative-suite-line.html\" target=\"_blank\">said that<\/a> &#8220;This is the decision of our company\u2014to focus on Creative Cloud\u2014and it is huge. \u00a0It\u2019s an even bigger decision than when we moved to Creative Suite years ago&#8230; \u00a0In the same way [as Creative Suite], there will be customers who have a hard time with it at first. 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