{"id":3879,"date":"2013-07-11T07:00:20","date_gmt":"2013-07-11T15:00:20","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=3879"},"modified":"2013-07-11T07:00:20","modified_gmt":"2013-07-11T15:00:20","slug":"cloud-computing-economies-of-scale-make-the-cloud-greener-less-gray","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/cloud-computing-economies-of-scale-make-the-cloud-greener-less-gray\/","title":{"rendered":"Cloud Computing: Economies of Scale Make the Cloud Greener (or at least less Gray)"},"content":{"rendered":"<p>Is cloud computing Green? \u00a0Google says &#8216;yes&#8217;.<\/p>\n<div>Consider three businesses: a small business that runs its own servers to host email for 50 users, a medium-sized business that host its own email with 500 users, and internally hosted email for a large business with 10,000 users. \u00a0 How do these scenarios compare in energy efficiency instead to one where user email accounts are hosted as a cloud service? \u00a0That&#8217;s the question recently investigated by researchers at Lawrence Berkeley National Laboratories (LBNL) and Northwestern University. \u00a0<a title=\"Google study on the energy efficiency of cloud computing\" href=\"http:\/\/crd.lbl.gov\/assets\/pubs_presos\/ACS\/cloud_efficiency_study.pdf\" target=\"_blank\">The study was sponsored by Google<\/a>.<\/div>\n<div>&nbsp;<\/div>\n<div>The study found that the use of cloud computing was far more energy efficient than on-premise computing. \u00a0While both on-premise and the cloud need to allocate servers to run the same applications, economies of scale favor cloud computing. \u00a0More user accounts can be efficiently allocated on a cloud server and cloud servers are also able to share power and cooling resources.<\/div>\n<div>&nbsp;<\/div>\n<div>The study assumed that for small and medium-sized businesses to host email on-premise that two servers would need to be allocated: the primary production machine and a second server for backups. \u00a0For the large company, the assumption was that 10 on-premise primary servers and two backup servers would be needed. \u00a0To solve the problem, the researchers came up with a model that explains how to best captures the data, and describes the method and science for measuring and analyzing the data.<\/div>\n<div>&nbsp;<\/div>\n<div>After crunching the numbers, the study estimates that small businesses need to use 175 kWh\/user\/year, medium-sized businesses with a denser packing of user accounts on the on-premise servers need only 28.4 kWh\/user\/year, and large businesses would use 7.6 kWh\/user\/year.<\/div>\n<div>&nbsp;<\/div>\n<div>These estimated numbers compare to numbers actually measured by Google in the running of their Gmail application. \u00a0Gmail&#8217;s energy usage clocks in at less than 2.2 kWh\/user\/year. \u00a0They&#8217;re able to achieve such a low number by having efficient servers tuned to their email application with a PUE\u00a0\u00a0(<a title=\"Power Usage Effectiveness\" href=\"http:\/\/en.wikipedia.org\/wiki\/Power_usage_effectiveness\" target=\"_blank\">Power Usage Effectiveness<\/a>) of 1.16 for their servers.<\/div>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fcloud-computing-economies-of-scale-make-the-cloud-greener-less-gray%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fcloud-computing-economies-of-scale-make-the-cloud-greener-less-gray%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" 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Consider three businesses: a small business that runs its own servers to host email for 50 users, a medium-sized business that host its own email with 500 users, and internally hosted email for<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/cloud-computing-economies-of-scale-make-the-cloud-greener-less-gray\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3879","post","type-post","status-publish","format-standard","hentry","category-cloud-computing"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/3879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=3879"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/3879\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=3879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=3879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=3879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}