{"id":3991,"date":"2013-08-28T07:00:41","date_gmt":"2013-08-28T15:00:41","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=3991"},"modified":"2013-08-28T07:00:41","modified_gmt":"2013-08-28T15:00:41","slug":"big-data-marketers-see-digital-as-the-future-of-their-business","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/big-data-marketers-see-digital-as-the-future-of-their-business\/","title":{"rendered":"Big Data: Marketers See Digital as the Future of their Business"},"content":{"rendered":"<p>One area where Big Data is having a major impact is marketing. \u00a0A recent <a title=\"Terradata Big Data report on marketing\" href=\"http:\/\/www.aprimo.com\/data-driven-marketing\/market-research-results-2013\/\" target=\"_blank\">report by Terradata<\/a> profiles with numbers and an infographic the effect Big Data is having on marketing. \u00a0The Infographic is available <a title=\"Infographic on Big Data and Marketing\" href=\"http:\/\/www.aprimo.com\/WorkArea\/DownloadAsset.aspx?id=2882&amp;libID=4543\" target=\"_blank\">here<\/a>.<\/p>\n<p>The report found that:<\/p>\n<ul>\n<li>50 percent of marketers say that data is underutilized in their business with only 10 percent utilizing data in a systematic way.<\/li>\n<li>78 percent of marketers say that they are feeling pressured to become more data driven<\/li>\n<li>33 percent of marketers say that they&#8217;re now using data systematically, and this is expected to increase to 56 percent by next year<\/li>\n<li>A top priority of marketers is to be able to create a single view of all interactions a given customer has with their organization, but only 18 percent of businesses say that they&#8217;ve been able to create that.<\/li>\n<li>65 percent of marketers say that data silos are preventing them from getting a single consolidated view of their customers and their campaigns.<\/li>\n<li>While Big Data Analytics is all about being able to quantify and measure business parameters and actions, 75 percent say that calculating a return on investment for their marketing tools and campaigns is difficult.<\/li>\n<\/ul>\n<p>Why are marketers looking to morph their strategies into data-driven ones?<\/p>\n<ol>\n<li>Better Efficiency<\/li>\n<li>Become Better at Making Decisions by applying Metrics and Analytics<\/li>\n<li>Gain Better Cross-Channel Insights<\/li>\n<\/ol>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fbig-data-marketers-see-digital-as-the-future-of-their-business%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" 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Google Reader)\" title=\"Google Buzz (aka. Google Reader)\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>One area where Big Data is having a major impact is marketing. \u00a0A recent report by Terradata profiles with numbers and an infographic the effect Big Data is having on marketing. \u00a0The Infographic is available here. The report found that:<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/big-data-marketers-see-digital-as-the-future-of-their-business\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3991","post","type-post","status-publish","format-standard","hentry","category-big-data"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/3991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=3991"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/3991\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=3991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=3991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=3991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}