Likewise, mobile provides an avenue that allows small businesses to be able to reach large numbers of potential customers. \u00a0Eric Schmidt<\/a>, executive chairman at Google, said that<\/a> “the trend has been that mobile was winning. \u00a0It\u2019s now won. \u00a0There are more tablets and phones being sold than personal computers, and people are moving to this new architecture very fast.”<\/p>\n Kirsten Knipp<\/a>, vice president of at Bigcommerce, said that<\/a> “mobile technology not only creates more opportunity for vendors to actually take their products out on the road\u2014at farmers markets and the like\u2014but more consumers use mobile devices to shop.”<\/p>\n Some, like\u00a0Goro Harumi<\/a>, the founder of LetsEat, think that with the rise of mobile computing it may even make sense for some businesses to simply leapfrog to focus only on building a mobile-optimized website. \u00a043 percent of traffic to restaurants websites today, for example, is now made via mobile, and the number has grown by more than a factor of 10 over the last four years. \u00a0Web design can be a big expense for small businesses. \u00a0Harumi said that<\/a> “2014 could be the first year many business owners opt to skip desktop website designs and go 100% mobile.”<\/p>\n <\/p>\n <\/p>\n![\"Digg](\"http:\/\/home.j2.com\/PR\/Big_Changes_Coming\/SMB_2014_Wish_Lists.jpg\" "\\"Digg")
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