{"id":4446,"date":"2014-02-14T07:00:30","date_gmt":"2014-02-14T15:00:30","guid":{"rendered":"http:\/\/formtek.com\/blog\/?p=4446"},"modified":"2014-01-19T11:01:17","modified_gmt":"2014-01-19T19:01:17","slug":"social-media-email-still-dwarfs-social-tools-in-marketing-effectiveness","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/social-media-email-still-dwarfs-social-tools-in-marketing-effectiveness\/","title":{"rendered":"Social Media: Email still Dwarfs Social Tools in Marketing Effectiveness"},"content":{"rendered":"

It’s not time just yet to write off email as a key marketing tool in favor of newer social media options. \u00a0A recent study by\u00a0management consultants McKinsey & Company<\/a> found that email is actually 40 times more effective in generating responses to marketing. \u00a0In fact, the report found that email has actually improved it’s efficacy over social media over the last two years.<\/p>\n

The report notes that “Investments in these new channels are absolutely necessary for marketers to make increasingly sophisticated use of social networks and other channels to engage with consumers and convert interest to sales. However, marketers shouldn\u2019t be too hasty in shifting budgets away from e-mail\u2014they just need to take a few steps to harness the full power of the inbox.”<\/p>\n

Three recommendations from McKinsey about how to increase the effectiveness of an email marketing campaign are the following:<\/p>\n