{"id":4717,"date":"2014-07-10T07:00:11","date_gmt":"2014-07-10T15:00:11","guid":{"rendered":"http:\/\/formtek.com\/blog\/?p=4717"},"modified":"2014-06-16T06:44:42","modified_gmt":"2014-06-16T14:44:42","slug":"mobile-computing-mobile-adoption-high-among-creatives","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/mobile-computing-mobile-adoption-high-among-creatives\/","title":{"rendered":"Mobile Computing: Mobile Adoption High Among &#8216;Creatives&#8217;"},"content":{"rendered":"<p>Creative professionals and designers are adopting mobile at a rapid pace, based on <a title=\"Adobe study on creatives\" href=\"http:\/\/www.adobe.com\/content\/dam\/Adobe\/en\/solutions\/digital-media\/pdfs\/adobe-new-creatives-report.pdf\" target=\"_blank\">a study by Adobe<\/a>.<\/p>\n<p><a title=\"David Wadhwani bio\" href=\"www.linkedin.com\/pub\/david-wadhwani\/1\/544\/804\" target=\"_blank\">David Wadhwani<\/a>, senior Digital Media\u00a0vice president and general manager at Adobe, <a title=\"Adobe on creatives\" href=\"http:\/\/www.marketwatch.com\/story\/new-creatives-mobile-social-versatile-optimistic-2014-06-16?reflink=MW_news_stmp\" target=\"_blank\">said that<\/a> &#8220;creatives are going mobile, and this means a sea change for the creative process. \u00a0The study shows that creatives are very interested in using mobile for idea generation and suggests that we will see mobile use in the creation process significantly increase in the years ahead. This underscores that mobile devices can be an important part of the creative process when integrated with existing desktop workflows.&#8221;<\/p>\n<p>Three-quarters of creatives say that mobile technology has been transformational in how they approach work. \u00a070 percent of creatives say that their work is specifically focused on mobile delivery. \u00a0But creatives are also feeling pressured to be able to continually do more and do it faster. \u00a0They&#8217;re also feeling pressure to improve their skill sets &#8212; 80 percent say that they need to learn new tools and techniques. \u00a0The work of creatives is also increasingly spanning multiple mediums and disciplines.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fmobile-computing-mobile-adoption-high-among-creatives%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" 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David Wadhwani, senior Digital Media\u00a0vice president and general manager at Adobe, said that &#8220;creatives are going mobile, and this means a sea change<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/mobile-computing-mobile-adoption-high-among-creatives\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,36],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","hentry","category-mobile","category-technology"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/4717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=4717"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/4717\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}