{"id":5353,"date":"2015-04-24T07:00:15","date_gmt":"2015-04-24T15:00:15","guid":{"rendered":"http:\/\/formtek.com\/blog\/?p=5353"},"modified":"2015-03-20T13:11:56","modified_gmt":"2015-03-20T21:11:56","slug":"big-data-disruption-big-data-is-giving-competitive-advantage-to-first-comers","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/big-data-disruption-big-data-is-giving-competitive-advantage-to-first-comers\/","title":{"rendered":"Big Data Disruption:  Big Data is Giving Competitive Advantage to First Comers"},"content":{"rendered":"<p>63 percent of businesses think big data is changing how they do business, according to a\u00a0recent study by <a title=\"CapGemini and EMC report\" href=\"http:\/\/www.prnewswire.com\/news-releases\/new-global-study-by-capgemini-and-emc-shows-big-data-driving-market-disruption-leaving-many-organizations-fearing-irrelevance-300047775.html\" target=\"_blank\">CapGemini and EMC<\/a>. \u00a0The boundaries of traditional businesses are moving. \u00a0New providers are entering industries and areas that seemed until recently to be outside their domain. \u00a0Competition is increasing. \u00a053 percent of businesses say that they expect to see business competition from data-enabled startups and businesses outside their traditional industry.<\/p>\n<p><a title=\"Hillary Mason bio\" href=\"http:\/\/venturebeat.com\/2014\/07\/21\/fast-forward-labs-hilary-mason\/\" target=\"_blank\">Hilary Mason<\/a>, founder at Fast Forward Labs,<a title=\"Hilary Mason on Big Data\" href=\"http:\/\/www.zdnet.com\/article\/big-data-is-a-competitive-advantage-companies-can-no-longer-ignore\/\" target=\"_blank\"> said that<\/a>\u00a0&#8220;the core advantage of data is that it tells you something about the world that you didn&#8217;t know before. As your competitors learn more, you&#8217;ll need to learn, too&#8230;&#8221; \u00a0According to Mason, three trends that are benefiting companies that pioneer big data techniques are the following:<\/p>\n<ul>\n<li>First, <strong>CPUs and data storage<\/strong> have become so cheap that it&#8217;s viable to collect and analyze data that previously would have been too expensive.<\/li>\n<li>Second, we have <strong>commodity tools<\/strong> that make it possible to do this without a huge investment in people and infrastructure.<\/li>\n<li>Finally, we&#8217;ve made a lot of progress as data scientists in knowing <strong>how to find value<\/strong> in data.<\/li>\n<\/ul>\n<p><a title=\"John Brahim bio\" href=\"http:\/\/www.capgemini.com\/about\/governance\/management-team\" target=\"_blank\">John Brahim<\/a>, Head of Capgemini Insights &amp; Data global practice, said that\u00a0&#8220;Information is at the heart of every business decision and companies need to fully embrace the opportunities of Big Data or risk losing out in the market place&#8230; \u00a0While some organizations are using Big Data to reduce cost and improve existing performance, others are using it to drive into new markets and ultimately to monetize data in its own right. 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