{"id":5692,"date":"2015-09-30T07:00:57","date_gmt":"2015-09-30T15:00:57","guid":{"rendered":"http:\/\/formtek.com\/blog\/?p=5692"},"modified":"2015-08-17T20:12:55","modified_gmt":"2015-08-18T04:12:55","slug":"business-technology-leaders-are-more-successful-in-winning-customers","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/business-technology-leaders-are-more-successful-in-winning-customers\/","title":{"rendered":"Business Technology Leaders are More Successful in Winning Customers"},"content":{"rendered":"<p>To be relevant enterprises need to transition from an IT-focused agenda to one\u00a0that is\u00a0<a href=\"https:\/\/www.forrester.com\/The+Business+Technology+Agenda+Playbook+For+2015\/-\/E-PLA740\" target=\"_blank\">business-technology (BT) f<\/a>ocused\u00a0<a href=\"http:\/\/blogs.forrester.com\/category\/business_technology\" target=\"_blank\">says Forrester Research<\/a>.<\/p>\n<p>Business Technology combines technology, systems and processes with a goal of\u00a0attracting, interacting and maintaining customers.<\/p>\n<p><a href=\"https:\/\/www.forrester.com\/BT-Transformation\/-\/E-MPL211\" target=\"_blank\">Forrester proposed three ways<\/a> for enterprises to be able to transition from IT to BT:<\/p>\n<ul>\n<li><strong>Invest in technology.<\/strong> \u00a0Businesses need to implement modern digital technologies that can satisfy fickle mobile customers.<\/li>\n<li><strong>Use Technology as a Competitive Differentiator.<\/strong> \u00a0Legacy IT is slow because it is too focused on optimization and resiliency. \u00a0Forrester says that it&#8217;s risky to maintain that type of thinking.<\/li>\n<li><strong>Prioritize the Customer Experience.<\/strong> \u00a0Enterprises need to build new skills, culture, processes and systems in order to use data analytics for creating a customer-obsessed operating model.<\/li>\n<\/ul>\n<p>Forrester divides enterprises into the two categories of <a href=\"http:\/\/blogs.forrester.com\/category\/business_technology\" target=\"_blank\">BT-Laggards and BT-Leaders<\/a>. \u00a0The BT-Leaders showed significantly better growth compared to the BT-Laggards. \u00a030 percent of BT-Leaders grew by more than 10 percent in 2014, compared to 26 percent of BT-Laggards.<\/p>\n<p>As we move forward in the Customer Experience-focused Age of the Customer, companies that blaze a trail in the IT-to-BT transformation have positioned themselves well for success. Therefore, it&#8217;s time to embrace this shift or you risk losing customers to the BT-friendly competition.<\/p>\n<p>Companies that have been able to transition from legacy IT to BT are well positioned for success.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/reddit.png\" alt=\"Reddit This\" title=\"Reddit This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.stumbleupon.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/stumbleupon.png\" alt=\"Stumble Now!\" title=\"Stumble Now!\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/buzz.yahoo.com\/buzz?targetUrl=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F&amp;headline=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/yahoo_buzz.png\" alt=\"Buzz This\" title=\"Buzz This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.dzone.com\/links\/add.html?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/dzone.png\" alt=\"Vote on DZone\" title=\"Vote on DZone\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.facebook.com\/sharer.php?t=&amp;u=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/facebook.png\" alt=\"Share on Facebook\" title=\"Share on Facebook\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/delicious.com\/save?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/delicious.png\" alt=\"Bookmark this on Delicious\" title=\"Bookmark this on Delicious\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.dotnetkicks.com\/kick\/?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/dotnetkicks.png\" alt=\"Kick It on DotNetKicks.com\" title=\"Kick It on DotNetKicks.com\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/dotnetshoutout.com\/Submit?title=&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/dotnetshoutout.png\" alt=\"Shout it\" title=\"Shout it\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F&amp;title=&amp;summary=&amp;source=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/linkedin.png\" alt=\"Share on LinkedIn\" title=\"Share on LinkedIn\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.technorati.com\/faves?add=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/technorati.png\" alt=\"Bookmark this on Technorati\" title=\"Bookmark this on Technorati\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/twitter.com\/home?status=Reading+https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/twitter.png\" alt=\"Post on Twitter\" title=\"Post on Twitter\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.google.com\/buzz\/post?url=https%3A%2F%2Fformtek.com%2Fblog%2Fbusiness-technology-leaders-are-more-successful-in-winning-customers%2F\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/google_buzz.png\" alt=\"Google Buzz (aka. Google Reader)\" title=\"Google Buzz (aka. Google Reader)\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>To be relevant enterprises need to transition from an IT-focused agenda to one\u00a0that is\u00a0business-technology (BT) focused\u00a0says Forrester Research. Business Technology combines technology, systems and processes with a goal of\u00a0attracting, interacting and maintaining customers. Forrester proposed three ways for enterprises to<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/business-technology-leaders-are-more-successful-in-winning-customers\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-5692","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/5692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=5692"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/5692\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=5692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=5692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=5692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}