{"id":6241,"date":"2016-04-15T07:08:13","date_gmt":"2016-04-15T15:08:13","guid":{"rendered":"http:\/\/formtek.com\/blog\/?p=6241"},"modified":"2016-03-13T19:42:47","modified_gmt":"2016-03-14T03:42:47","slug":"content-management-marketers-swamped-with-management-of-ever-growing-content","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/content-management-marketers-swamped-with-management-of-ever-growing-content\/","title":{"rendered":"Content Management: Marketers Swamped with Management of Ever Growing Content"},"content":{"rendered":"

The amount of digital content is growing in all industries, and it’s no exception for marketing. \u00a0A recent report by Accenture Interactive<\/a> found that 92 percent of marketing groups say that the amount of content that they manage has increased significantly over the last two years. \u00a083 percent think that the amount of marketing content will only continue to increase over the next two years.<\/p>\n

But it’s not only that marketers say that they have more content. \u00a0Half of them say that they have more content than they can effectively manage and slightly more than half say that the content they do have is causing them to increasingly spend more time managing their content. \u00a080 percent expect that in two years the situation will be only worse.<\/p>\n

Accenture recommends that the main problems that occur with managing content are lack of talent, deficient technology and process issues.. \u00a078 percent of marketers commented that increasingly their jobs are dependent on technology and their IT support.<\/p>\n

The Accenture report found that “not only must companies bridge the gap between marketing and technology, they must develop and communicate a digital content strategy from the top down and enable an effective governance and operating model. Collaboration is key to creating a responsible, conservation-minded atmosphere with content at the center.”<\/p>\n

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The amount of digital content is growing in all industries, and it’s no exception for marketing. \u00a0A recent report by Accenture Interactive found that 92 percent of marketing groups say that the amount of content that they manage has increased…<\/span><\/p>\n

Read more ›<\/a><\/div>\n

<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6241","post","type-post","status-publish","format-standard","hentry","category-content-management"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/6241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=6241"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/6241\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=6241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=6241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=6241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}