{"id":6669,"date":"2016-10-25T07:07:20","date_gmt":"2016-10-25T15:07:20","guid":{"rendered":"http:\/\/formtek.com\/blog\/?p=6669"},"modified":"2016-10-25T09:38:02","modified_gmt":"2016-10-25T17:38:02","slug":"app-economy-mobile-users-prefer-apps-to-browsers","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/app-economy-mobile-users-prefer-apps-to-browsers\/","title":{"rendered":"App Economy: Mobile Users Prefer Apps to Browsers"},"content":{"rendered":"<p>The App Economy is the economic market enabled by native mobile applications.<\/p>\n<p>A recent study by <a href=\"http:\/\/www.itproportal.com\/2016\/07\/20\/whats-next-for-the-app-economy\/#ixzz4FWn1NMrR\">IT Pro Portal<\/a> found that:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.appannie.com\/landing\/forecast\/\">The App economy is estimated to be worth $101 billion by 2020.<\/a><\/li>\n<li>App games are the biggest sector with 85 percent of app revenues coming from games. But other sectors like banking, retail, airlines, and ridesharing are growing rapidly.<\/li>\n<li>90 percent of time on mobile devices is spent in non-browser apps.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.adma.com.au\/people\/jason-juma-ross\">Jason Juma-Ross<\/a>, Head of Tech, Entertainment and Comms at Facebook, <a href=\"http:\/\/which-50.com\/enter-app-economy\/\">said that<\/a> \u201c80 to 85 per cent of the total time that\u2019s spent on mobile is spent in apps. Ten years ago, there was diffusion of attention across hundreds of thousands of different websites. Today there\u2019s a lot of concentration of attention, certainly in mobile, within a much more limited number of apps.\u201d<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/douglasnicol\">Douglas Nicol<\/a>, partner of On Message, <a href=\"http:\/\/which-50.com\/enter-app-economy\/\">said that<\/a> \u201cIn the longer term, we may well see consolidation of apps. \u00a0Overtime, I don\u2019t believe you will have apps in the way we have them today. You will have them for transient use when you are going on a trip, but I think your day-to-day functional stuff, that\u2019s much more likely to be integrated into a single natural interface which would be a couple of apps. It becomes part of one stream of conversation with your friends and brands and is much more convenient rather than jumping between apps.\u201d<\/p>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fapp-economy-mobile-users-prefer-apps-to-browsers%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fapp-economy-mobile-users-prefer-apps-to-browsers%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/reddit.png\" alt=\"Reddit This\" title=\"Reddit This\" 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App games are the biggest sector with<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/formtek.com\/blog\/app-economy-mobile-users-prefer-apps-to-browsers\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-6669","post","type-post","status-publish","format-standard","hentry","category-mobile"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/6669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=6669"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/6669\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=6669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=6669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=6669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}