{"id":784,"date":"2009-02-18T07:00:49","date_gmt":"2009-02-18T15:00:49","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=784"},"modified":"2009-02-18T07:00:49","modified_gmt":"2009-02-18T15:00:49","slug":"content-management-poor-economy-isnt-stopping-growth-in-wcm","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/content-management-poor-economy-isnt-stopping-growth-in-wcm\/","title":{"rendered":"Content Management:  Poor Economy Isn&#039;t Stopping Growth in WCM"},"content":{"rendered":"<p><a target=\"_blank\" href=\"http:\/\/www.forrester.com\/Research\/Document\/Excerpt\/0,7211,47971,00.html\" \/>Even though the economy is in tatters and many, if not most, budgets have dried up, companies are still making it a priority to find dollars to fund Web Content Management projects.\u00a0 That&#8217;s the finding of a <a target=\"_blank\" title=\"Forrester on WCM content management\" href=\"http:\/\/www.forrester.com\/Research\/Document\/Excerpt\/0,7211,47971,00.html\">report by analyst Stephen Powers<\/a> at Forrester Research.\u00a0 Companies still see WCM as an area that can provide a way for them to distinguish themselves from competitors.<\/p>\n<ul>\n<li>72 percent of companies plan to increase money for WCM plus another 19 percent plan to stick with their current level of investment.<\/li>\n<li>64 percent of companies see WCM as a way for them to improve their customer experience<\/li>\n<li>25 percent of companies hope to use WCM asd a way to streamline their web publishing process<\/li>\n<li>64 percent of companies are attempting to use WCM to personalize their experience<\/li>\n<li>61 percent are seeking to transform their web sites using rich Internet application technologies<\/li>\n<li>55 percent of companies want to add audio and video capabilities to their site<\/li>\n<\/ul>\n<p>The news is one bright spot in the industry.\u00a0 But not everything is good news for vendors &#8212; in general, users are dissatisfied with their WCM initiatives, although vendors aren&#8217;t at the root of the problem:\u00a0 corportate politics and mismatch of business and IT alignment were cited as the main reasons for the problems.<\/p>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fcontent-management-poor-economy-isnt-stopping-growth-in-wcm%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/www.reddit.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fcontent-management-poor-economy-isnt-stopping-growth-in-wcm%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" 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