{"id":81,"date":"2006-09-26T09:55:25","date_gmt":"2006-09-26T17:55:25","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=81"},"modified":"2006-09-26T09:55:25","modified_gmt":"2006-09-26T17:55:25","slug":"soa-is-a-long-tail-enabler","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/soa-is-a-long-tail-enabler\/","title":{"rendered":"SOA is a Long Tail Enabler?"},"content":{"rendered":"

Chris Anderson<\/a> coined the term ‘The Long Tail’<\/a>\u00a0in a Wired magazine article of October 2004.\u00a0 The idea is that being able to sell just a few copies of each of many products\u00a0having low demand or low sales volumes can be just as profitable as selling many copies of a single blockbuster product.\u00a0 Anderson sees the Internet, because of its\u00a0reducing storage and\u00a0distribution costs as being\u00a0an\u00a0enabler of The Long Tail sales strategy, being able to provide wide selection of many niche-value items.<\/p>\n

An article<\/a> by ZapThink<\/a>‘s Ronald Schmelzer<\/a> notes that IT moved from centralized mainframe model to a decentralized client\/server one\u00a0and then back to a centralized model based around the web.\u00a0\u00a0But\u00a0Web 2.0 and technologies like SOA and Web Services with more participatory and collaborative capabilities can push the overall computing model back towards decentralization.<\/p>\n

In this model, individual business units can easily sponsor and pay for low-cost Web Services that expose niche interest information while centralized IT continues to spend the bulk of their resources on ‘best sellers’.\u00a0\u00a0Tools\u00a0and products to\u00a0publish and consume Web Services are making it easy for business units to create specialized data mashups tuned to their niche needs.\u00a0<\/p>\n

Schmelzer predicts application development to gradually\u00a0move from\u00a0being the responsibility of a\u00a0centralized IT to one that is shared by different groups throughout the enterprise.\u00a0 The role of IT then shifts to one of governance and standardization of the components and business processes that emerge and maintainer of overall infrastructure.\u00a0 He sees this trend as changing the way budgets are defined and projects are managed, developed and deployed.<\/p>\n

One example for how this is unfolding are Web Service-enabled content repositories like that offered by Formek.\u00a0\u00a0Business units can publish their unique documents and other content securely both internally and externally.\u00a0 Content-based Web Services can be set up to provide data feeds that can be consumed and channeled into portals and business processes within the enterprise.<\/p>\n

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Chris Anderson coined the term ‘The Long Tail’\u00a0in a Wired magazine article of October 2004.\u00a0 The idea is that being able to sell just a few copies of each of many products\u00a0having low demand or low sales volumes can be…<\/span><\/p>\n

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<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,37,38],"tags":[],"class_list":["post-81","post","type-post","status-publish","format-standard","hentry","category-soa","category-web-20","category-web-services"],"_links":{"self":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":0,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/posts\/81\/revisions"}],"wp:attachment":[{"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/categories?post=81"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/formtek.com\/blog\/wp-json\/wp\/v2\/tags?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}