{"id":8857,"date":"2018-11-12T07:00:41","date_gmt":"2018-11-12T15:00:41","guid":{"rendered":"http:\/\/formtek.com\/blog\/?p=8857"},"modified":"2018-09-23T19:57:52","modified_gmt":"2018-09-24T03:57:52","slug":"customer-data-platforms-consistent-360-real-time-customer-profiles","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/customer-data-platforms-consistent-360-real-time-customer-profiles\/","title":{"rendered":"Customer Data Platforms: Consistent 360 Real-Time Customer Profiles"},"content":{"rendered":"<p>&#8220;A CDP is a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems,&#8221; according to\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/david-raab-22146b\/\">David Raab<\/a>, founder of the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform\">Customer Data Platform (CDP) Institute<\/a>.\u00a0 A CDP is created by pulling customer information from many different sources, cleaning the data, and then combining the data into a single aggregate customer profile.<\/p>\n<p><a href=\"https:\/\/www.realstorygroup.com\/About\/Team\/3-Tony+Byrne\">Tony Byrne<\/a>, founder and CEO of the Real Story Group, <a href=\"https:\/\/www.cmswire.com\/digital-experience\/what-separates-one-customer-data-platform-from-the-next\/\">said that<\/a> &#8220;it took a while for a core set of capabilities to coalesce and kind of come of age. But when it did, it happened pretty quickly. That\u2019s what&#8217;s so impressive. There&#8217;s an enormous amount of customer interest and also investor interest.&#8221;<\/p>\n<p>Three reasons why CDPs are important include:<\/p>\n<ul>\n<li>Ensures accuracy and completeness of customer data<\/li>\n<li>Provides real-time refreshed customer data<\/li>\n<li>Provides consistent presentation and formatting of data<\/li>\n<\/ul>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Fcustomer-data-platforms-consistent-360-real-time-customer-profiles%2F&amp;title=\" target=\"_blank\"><img decoding=\"async\" class=\"lightsocial_img\" src=\"https:\/\/formtek.com\/blog\/wp-content\/plugins\/light-social\/digg.png\" alt=\"Digg This\" title=\"Digg This\" \/><\/a><\/div><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" 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