{"id":990,"date":"2009-12-07T07:00:42","date_gmt":"2009-12-07T15:00:42","guid":{"rendered":"http:\/\/www.formtek.com\/blog\/?p=990"},"modified":"2009-12-07T07:00:42","modified_gmt":"2009-12-07T15:00:42","slug":"innovation-applying-agile-outside-the-boundaries-of-software","status":"publish","type":"post","link":"https:\/\/formtek.com\/blog\/innovation-applying-agile-outside-the-boundaries-of-software\/","title":{"rendered":"Innovation:  Applying Agile Outside the Boundaries of Software"},"content":{"rendered":"<p>At the recent two-day <em>Optimizing Innovation Conference<\/em>, <a title=\"Xerox Francois Ragnet\" target=\"_blank\" href=\"http:\/\/www.business-strategy-innovation.com\/2009\/10\/optimizing-innovation-francois-ragnet.html\">Xerox&#8217;s Francois Ragnet <\/a>presented Xerox&#8217;s approach to make services more innovative.\u00a0 It&#8217;s not an easy thing, partly because the basic nature of innovation seems to be at odds with the concept of services being something that are repeatable and well defined.<\/p>\n<p>Xerox sees a large part of their future business focusing on services, particularly with documents and workflow.<\/p>\n<p>Xerox&#8217;s Ragnet points out that innovation most frequently follows failure.\u00a0 The lessons learned from failure are usually better remembered and lead to deeper insights.<\/p>\n<p>But, how to apply that observation to services?\u00a0 Xerox&#8217;s approach to service innovation is to study current human behavior and real-world scenarios.\u00a0 When creating new services Xerox researches end users to discover how best to interact with them.\u00a0 Xerox calls this approach &#8216;ethnography&#8217;.\u00a0 But this sounds like the long-used approach to reaching out to customers via &#8216;focus groups&#8217; or surveys.\u00a0 The problem is that most companies often don&#8217;t talk to customers and potential customers.\u00a0 They find it too convenient to skip the step when designing a new product or service of reaching out to potential customers.<\/p>\n<p>The Xerox approach claims to be more agile than waterfall, iterating new ideas and progress with customers and getting their feedback.\u00a0 The steps of the Xerox &#8216;agile innovation pipeline&#8217; include:<\/p>\n<p>1.\u00a0 Research (Innovation)<br \/>\n2.\u00a0 Readiness<br \/>\n3.\u00a0 Productization<br \/>\n4.\u00a0 Integration<br \/>\n5.\u00a0 Operation<input type=\"hidden\" id=\"gwProxy\" \/><!--Session data--><input type=\"hidden\" onclick=\"jsCall();\" id=\"jsProxy\" \/><\/p>\n<div id=\"refHTML\" \/><input type=\"hidden\" id=\"gwProxy\" \/><!--Session data--><input type=\"hidden\" id=\"jsProxy\" onclick=\"jsCall();\" \/><\/p>\n<div id=\"refHTML\" \/>\n<div class=\"lightsocial_container\"><div class=\"lightsocial_element\"><a class=\"lightsocial_a\" href=\"http:\/\/digg.com\/submit?url=https%3A%2F%2Fformtek.com%2Fblog%2Finnovation-applying-agile-outside-the-boundaries-of-software%2F&amp;title=\" target=\"_blank\"><img 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