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Social Media: Does MicroBlogging in the Enterprise Work?
Twitter is seeing explosive growth outside the walls of the officeplace, but is the Twitter Microblogging concept relevant in the Enterprise? Yammer is the best funded (or at least very well funded) Twitter-for-the-Enterprise option out there, but it seems to be struggling. Microsoft is also brewing up its own Twitter-clone called OfficeTalk. And Oracle has something similar called oraTweet. Both Microsoft and Oracle report success on internal trials of these products within their organizations. But some bloggers have called enterprise microblogging ‘pointless‘ or ‘no cigar‘ technology.
It might be too early to tell, but given some of these comments, it looks like enterprise-internal microblogging has yet to catch yet.
Part of the problem seems to be related to critical mass. The percentage of the population actively sending out microblog messages tends to be very small compared to the number of consumers of those messages. And the chicken-before-the-egg syndrome makes it hard for people to see the value. Instead of the celebrity Tweeters that drive up the number of users at Twitter, enterprise-internal microblogging need to rely on providing updates of what people are working on in the company — it’s maybe not as fun.
Another problem is that people are already strapped for time. Enterprise microblogging may be providing useful information, but it is yet another medium that needs to be monitored. Corporate email and IM already can convey much of this same information. Microblogging needs to be able to provide a more compelling use case before it can drive greater adoption.
