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BPM: Failure to Adapt Quickly to the Cloud Slows Growth
We’ve already seen one enterprise technology stumble over the last year: Business Intelligence (BI). In that case, BI lost steam because Big Data muscled it’s way in as an alternative or competing approach for how to do analytics. Another enterprise technology that’s having a hard time is Business Process Management (BPM). BPM vendors are failing to keep pace with changes in the computing platform.
Maureen Fleming, Vice President of IDC’s BPM and Middleware research programs, said that “a large factor in slow growth across BPM and middleware was the failure of large vendors to deliver PaaS offerings that met the growing appetite for cloud-based automation. Cloud was the single biggest factor separating market share gainers from share losers.”
Although Fleming noted that many of the vendors instead blamed “sales execution”. Fleming said that “we’ve noticed in both inquiry and public statements that executives are blaming soft growth on poor sales execution. And that may be true, in part. But we are finding an assortment of root causes involving changes in preferences for products, pricing models and timing of purchases.”
While the numbers may disappoint, BPM is still growing, just not as robustly as it has in the past. The results for 2012 underperformed the results of the previous two years. The BPM and middleware market, as measured by IDC, grew just 3.6 percent in 2012 to $18.8 billion.
