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Content Management: Poor Economy Isn't Stopping Growth in WCM
Even though the economy is in tatters and many, if not most, budgets have dried up, companies are still making it a priority to find dollars to fund Web Content Management projects. That’s the finding of a report by analyst Stephen Powers at Forrester Research. Companies still see WCM as an area that can provide a way for them to distinguish themselves from competitors.
- 72 percent of companies plan to increase money for WCM plus another 19 percent plan to stick with their current level of investment.
- 64 percent of companies see WCM as a way for them to improve their customer experience
- 25 percent of companies hope to use WCM asd a way to streamline their web publishing process
- 64 percent of companies are attempting to use WCM to personalize their experience
- 61 percent are seeking to transform their web sites using rich Internet application technologies
- 55 percent of companies want to add audio and video capabilities to their site
The news is one bright spot in the industry. But not everything is good news for vendors — in general, users are dissatisfied with their WCM initiatives, although vendors aren’t at the root of the problem: corportate politics and mismatch of business and IT alignment were cited as the main reasons for the problems.
