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PLM: Experiencing Strong Growth Despite Challenges

By Dick Weisinger

PLM has been one area that has been able to bounce back from the effects of the recession.  There was a strong rebound in PLM sales during the first two quarters of 2010, as reported by the ARC Advisory Group. Some areas in the economy, like automotive and discrete manufacturing continue to be hurting, and overall the revenues from licenses and engineering seats has dropped, but PLM is seeing increased revenue from activities like maintenance, implementation and consulting.  And PLM is also expanding outside of traditional engineering markets.

The increased demand for PLM is driven by many factors that the report calls out, which include:

  • Increased demand by companies for greater efficiency and productivity
  • A need for more collaboration across a global manufacturing lifecycle
  • PLM is increasingly used in new markets like power and energy, architecture and construction, shipbuilding, retail, and consumer goods
  • The drive by companies to re-create and innovate their products
  • The continued growth of manufacturing in emerging countries
  • The increasing complexity and sophistication of new products

Dick Slansky, author of the ARC summary, said that “Clearly, the market leaders in PLM, as well as many of the smaller suppliers, have responded to the broadening adoption of PLM technologies into new markets with strategies and solutions to penetrate these industrial vertical markets.  PLM suppliers have all developed industry specific market strategies that are focusing well beyond their historic, discrete industry strengths and into the process and hybrid industries.  Leveraging advanced 3D modeling and simulation technologies, these PLM suppliers continue to penetrate industries such as shipbuilding, energy & power, oil & gas, life sciences, construction & architecture, retail, and even the fashion industry.“

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