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Value Stream Management: Managing Business Operations End-to-End to Maximize Customer Satisfaction

By Dick Weisinger

Value Stream Management (VSM) is is the mapping and presentation of the interactions and relationships between people, process, technology and business value in an organization.

VSM can map the flow of information across business and development teams to ensure that the delivery to customers meets their needs and maximizes business value.

Chris Condo, analyst at Forrester, described VSM as “a combination of people, process, and technology that maps, optimizes, visualizes, measures, and governs business value flow (including epics, stories, and work items) through heterogeneous enterprise software delivery pipelines. VSM tools are the technology enabling the practices of VSM.”

Harbinder Kang, Global Head of Developer Operations at Finastra, said that “Value Stream Maps allow us to take a step back, forget the technology, the process, and the people for a second, and just map out what’s going on and discover what the set of constraints are that are actually affecting us, rather than anecdotally what we feel may be the case.”

Mik Kersten, CEO and founder Tasktop, said that “having a business visible representation of where the value is for the customer, and using that to guide both how you rebalance and how you invest into all of your activities is key.”

Bryant Schuck, lead product manager at HCL Accelerate, said that “a lot of companies are realizing, especially with how 2020 went, that we need to start looking at our processes. The end-to-end picture that VSM can provide is getting much wider. Companies are starting to realize there are bottlenecks outside of development, and are using value stream management beyond the scope of IT or software. It’s an end-to-end methodology that analyzes each facet of the business.”

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