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Storage: No End in Sight to Storage Device Sales Growth
Gartner’s research vice-president Roger Cox recently called it “unabated terabyte growth.” The growth of storage and explosion in the number of storage devices and capacities is affecting all industries. Steve Wojtowecz, vice president of storage software development at IBM, said that he expects there to be over a trillion devices connected to the internet by 2015.
Rachel King of ZDNet described the results of a report from Zogby International conducted on behalf of IBM which identified the following areas where organizations are investing their storage dollars:
- 48 percent plan to spend more on virtualization
- 26 percent plan to spend more on the cloud
- 24 percent plan to spend more flash memory and solid state technology
A Gartner report also confirmed this rapid growth of spending on storage. In 2Q 2011 worldwide external controller-based (ECB) disk storage market grew at a record rate of 11.6 percent to $5.1 billion.
Every industry is increasing the amount of data they collect simply because they can, and more data typically can equate to more efficiency, better design, better decisions and better quality. One example cited by King is how digital data is revolutionizing businesses is with the movie industry. Peter Ward, former senior vice president of information operations and content licensing at Sony Pictures, said that to make a single film today requires creating up to a petabyte of data, with the average finished project coming in at around 10 to 20 terabytes. Data storage costs are now significant enough that they are looked at when estimating the cost of film production.
