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Social Collaboration: Businesses Become More Social
Social software tools are increasingly being used for internal collaboration and communication in businesses.
Rob Howard, Telligent Founder and CTO , said that “Social is the new normal – people expect social capabilities [on the job] to help them collaborate with their co-workers and connect with timely knowledge.”
Gartner defines the following characteristics of Social Software being used in the Workplace:
- Find out about each other personally or professionally
- Discover other people with common interests
- Mine networks of contacts and acquaintances for advice, references and referrals
- Form teams, communities or informal groups, and invite external participants from other organizations
- Work together on the same work objects
- Discuss and comment jointly on work
- Organize work from a mutual perspective
- Helps users identify relevant work
- Alert users to information or events that might be relevant to them
- Learn from others’ expertise
Gartner organized vendors in the Workplace Social Software (WSS) space into the following four quadrants:
- Leaders: Jive Software, IBM, Microsoft, Yammer (Microsoft), Salesforce
- Challengers: Tibco Software, VMWare, Atlassian
- Niche Players: OpenText, Saba, Socialtext (Bedford Funding), Huddle, Bluekiwi (Atos), Igloo, Novell, Liferay, Moxie Software
- Visionaries: Telligent, Cisco, SuccessFactors (SAP), Acquia
