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Cloud Computing: Helping Businesses Achieve Agility and Competitive Advantage

By Dick Weisinger

Businesses that adopt cloud technologies are significantly reducing their costs, but monetary cost is often not the main reason why businesses are finding value in the cloud.

Angelia Herrin, research director at HBR, said that cloud computing adopters “are very aggressively moving forward where ever it makes sense.  The people that are really getting competitive advantage are the ones who are moving aggressively.  And they’re certainly not leading with cost as a reason to do this.”

A report by Harvard Business Review (HBR) and sponsored by Verizon  found that another advantage of cloud computing is that  increases a business’ competitive advantage.  That sounds good, but what does that mean?  The report highlights drills down into the meaning of competitive advantage by listing three major benefits that companies achieve by using cloud computing technologies:

  • Better business agility
  • More responsiveness to market changes
  • Data accessibility from anywhere

But even again, with this definition, things aren’t totally clear.  The term ‘business agility’, for example, is not well defined and not quantifiable.  Joe McKendrick said that ‘business agility’ means that business operations are “snappier, faster, more responsive.  What’s important is not only speed, but doing the right things.”

 

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