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Big Data: Systems Of Insight to Revolutionize Businesses
In 2011 in a whitepaper for AIIM, Geoffrey Moore coined the terms “System of Record” and “System of Engagement”. Since then these terms have been picked up by and used frequently by analysts and organizations like Forrester, AIIM, HP and IBM.
A System of Record is a traditional business software application designed so that the data is at all times correct and consistent. Think financial, manufacturing or HR databases. These are apps provide trustworthy reference information that let you look up a piece of data.
Systems of Engagement, on the other hand, are applications that provide collaborative tools that allow people to network and share opinions and ideas. Think of email, Twitter, Facebook and the variety of social networking apps.
IBM has added another similar term to the discussion to describe the analytics and Big Data products that are increasingly popping up. The term they’re using is: “System of Insight”. Forrester and companies like HortonWorks have picked up on it.
A System of Insight is able to access troves of corporate data and apply analytics to create new insights in how the company works and in identifying how the business can improve. Eric Knorr of Infoworld explains that “the idea is to create business value by keeping analytics turned on all the time, so businesses can better target customers, predict system failures, or divine new patterns in everything from patients’ vital signs to supply chain seasonality.”
Hans Peter Vibe, CTO at IBM said that “systems of insight will revolutionize the industry.”
