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Cloud Computing: Amazon, Microsoft, IBM and Google Lead the Pack as Competitors Consolidate
It’s been ten years since Amazon AWS launched in 2006 and pioneered cloud computing as we know it. During that time many other vendors have tried to jump in and claim part of the cloud market share, but going into 2016 there are really only four major cloud vendors: Amazon, Microsoft, Google and IBM.
As the market becomes more mature, consolidation is inevitable. Brian Heder in a piece for NetworkWorld notes that there are two types of cloud consolidation happening:
- Consolidation and centralization of content
- Consolidation of cloud providers via M&A activity
For example, this past year vendors like Hewlett Packard have tried to catch up via acquisitions. HP, for example bought Eucalyptus in late 2014, and ContexStream, Aruba Networks and Voltage Security in 2015. Microsoft bought Adallom. Similarly, IBM’s purchases last year were even more cloud-specific, buying Gravitant, Blue Box, and Cleversafe to help with their cloud capabilities. The purchase of EMC by Dell is also a move towards focusing a strategy around virtualization with VMware.
Fortune cites a Forrester report that predicts that “the consolidation and shakeout [of the cloud computing market] will accelerate in 2016, which will force many current providers to refocus on a narrower field, retreat from cloud, or exit. The major public cloud providers will gain strength, with Amazon, IBM SoftLayer, and Microsoft capturing a greater share of the business cloud services market.”
