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Augmented Reality (AR): AR Apps and Gadgets to Supercharge Vision
Augmented Reality (AR) is a technology that superimposes digitally generated images over real-world ones. Digital elements can include animations, sound, graphics, GPS data or 3D models. In film, the merging of real world video with animated characters is nothing new, but being able to create real-time composite images is something that is.
In fact, it could be big. Tim Cook called the implications of Augmented Reality “profound”.
Analysts predict that the Augmented Reality market will grow to a $120 billion market by 2020, significantly bigger than the Virtual Reality market which is expected to be $30 billion in 2020.
Jay Wright, president and general manager at Vuforia, said that “now a salesperson can go from having a brochure to a full-scale, 3D model that sits in someone’s office. It becomes a valuable tool for selling consumer and industrial products… Companies are evaluating AR across the board. It’s a technology with a ton of promise and potential, and what we’re seeing now is enterprise customers trying to understand exactly how and where it works.”
