The most popular and comprehensive Open Source ECM platform
Let us know more
Technology: IT matures into BT?
Rather than Information Technology, does the term ‘Business Technology’ really better convey the meaning of what the geek side of the enterprise does? Business Technology or BT is the term that Forrester is advocating enterprises adopt.
Forrester VP and research director Connie Moore said that “Changing the term to BT is a powerful way for the chief technologist-CIO or CTO-to signal to line-of-business managers and executives and also to the presidents, COO, CEO, and the board of directors that ‘We’re not in the technology business anymore; we’re in the real business-the company’s business.’ I believe by changing the name to BT, and changing its behavior to focus on the business of the business, the technology organization would transform its relationship with the business. I think it would begin to communicate in a different language, the current lack of communication would dissipate, and we’d have a higher level of communication around the business problems and the business issues. Which, of course, the presidents and line execs think and care about every day, but all too often, the technologists don’t. Changing the name from IT to BT is a way to change the mindset in IT and change the relationship between technologies and businesspeople.“
Moore said that in IT success is measured via technology metrics, but in BT success metrics are business-based. That’s the main difference between the two approaches.
