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Augmented Reality: Killer App in Another Decade?

By Dick Weisinger

Augmented Reality is technology that extends the experience of the physical world by adding virtual elements to it. Augmented Reality can add visual and audio andother sensory elements that make an experience more immersive and interactive.

Andrew Walls, distinguished VP analyst at Gartner, said that “if the 2020s were the decade of hybrid everything, the 2030s will be the decade of augmented everything.”

David Chalmers, professor of philosopy at NYU, said that “there’s a long tradition of thinking virtual realities are second-class realities—illusions, hallucinations, fictions. But that doesn’t really do justice to the status of virtual worlds. When you’re in a virtual world, you’re interacting with real objects. What happens in virtual reality really happens. People have built deep and serious relationships in virtual worlds. People have built communities. Ultimately, the virtual world could end up being contiguous with the physical world.”

That sounds good, but some people question just how fast technologies like Virtual and Augmented Reality will gain traction.

Shira Ovide, contributor for the New York Times, for example, said that “the more rich our current digital lives have become, the more difficult it will be for us to embrace something new. That’s something that past and current predictions of a more immersive computing future haven’t really reckoned with.”

But given the huge monetary investment in both AR/VR and the Metaverse, change seems inevitable, and the predictions about the 2030’s still have quite a bit of time to pan out.

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